The finance and banking world is chock full of amazing experts and journalists, many of which we get to work with at KCD PR on daily basis. Over the years, we’ve developed relationships with reporters who inspire us, make us laugh with their witty Tweets, and make us...
Every public relations associate dreams about having their client featured in The New York Times. However, as a former reporter for niche and local publications, I can assure you that so-called “second-tier” media can often be just as useful, if not better, than...
The crème de la crème of business journalism – The Wall Street Journal, The New York Times, The Financial Times – is on most companies’ dream list of publications. It’s an honor to be quoted, featured, or even mentioned in these coveted outlets, but it’s also some of...
We all know, events and conferences were hard to come by in 2020 due to the state of emergency caused by the COVID-19 pandemic. The global crisis caused many pain points for so many people and even put a hold on some aspects of PR and marketing such as postponing live...
Nowadays, capturing customers’ attention and loyalty is more complex than simply creating a well-functioning product accompanied by a catchy slogan. Consumers are constantly inundated with information from physical and digital sources across multiple channels, and at...