In today’s crowded marketplace it can feel like a daunting task to stay relevant and stand out. By being creative and focusing energy on the factors that resonate the most with your target audience, you can establish a solid market presence for your brand that...
As a business grows, so does its need for expertise in various functions. A CEO makes strategic decisions about filling specific roles, usually in a particular order such as operations, finance, technology, and human resources. At some point, there is a requirement...
In early March 2020, as the stock market plummeted and businesses shut down at an alarming rate, financial startup Robinhood welcomed in a new crop of young investors eager to bet big on a shaky stock market. Following Warren Buffet’s sage investing advice to “buy low...
While many PR and marketing professionals love to hate the forced pleasantries involved with networking events, the reality is that in-person networking is one of the most important aspects of growing one’s career and business. In addition to making new connections,...
The Coronavirus pandemic has impacted virtually every sector in the U.S. economy in one way or another. Some sectors, such as the retail, food, transportation and lodging industries have taken heavy losses as a result of this virus. But other subsectors have largely...