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Five Stages of Landing Your Brand in The Wall Street Journal

Five Stages of Landing Your Brand in The Wall Street Journal

by KCD PR Editorial Staff | Sep 1, 2021 | Uncategorized

The crème de la crème of business journalism – The Wall Street Journal, The New York Times, The Financial Times – is on most companies’ dream list of publications. It’s an honor to be quoted, featured, or even mentioned in these coveted outlets, but it’s also some of...
Virtual Events Are Sticking Around – Here’s How to Make the Most of Them

Virtual Events Are Sticking Around – Here’s How to Make the Most of Them

by KCD PR Editorial Staff | Aug 25, 2021 | Uncategorized

We all know, events and conferences were hard to come by in 2020 due to the state of emergency caused by the COVID-19 pandemic. The global crisis caused many pain points for so many people and even put a hold on some aspects of PR and marketing such as postponing live...
Customer Experience is the Name of the Customer Loyalty Game

Customer Experience is the Name of the Customer Loyalty Game

by KCD PR Editorial Staff | Aug 18, 2021 | Uncategorized

Nowadays, capturing customers’ attention and loyalty is more complex than simply creating a well-functioning product accompanied by a catchy slogan. Consumers are constantly inundated with information from physical and digital sources across multiple channels, and at...
Social Media Engagement Rules: How Not to be the Next Social Media Flop

Social Media Engagement Rules: How Not to be the Next Social Media Flop

by KCD PR Editorial Staff | Aug 11, 2021 | Uncategorized

The rules of social media engagement as you know them, are dead. In a year’s time—which may have felt like a decade, given the circumstances—we’ve been introduced to two new platforms (Tik Tok and Clubhouse) while the likes of Twitter, Instagram, and Facebook have...
3 Things We Can Expect as Conferences and Events Make a Comeback

3 Things We Can Expect as Conferences and Events Make a Comeback

by KCD PR Editorial Staff | Aug 4, 2021 | Uncategorized

2020 was a year we all want to put in our rear-view mirror. COVID-19 had a large impact on nearly all industries and businesses. Examining the PR and marketing industries, companies were forced to adjust workplace settings, budgets, upcoming announcements, and many...

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Bottom Line Blog

Creating a Crisis Communication Plan for Social Media Mishaps

Social media has become an integral part of business communication. However, with its power comes significant risks. From account hacks to ill-advised posts, social media mishaps can quickly spiral into a full-blown crisis, potentially damaging a company's reputation...

How to Prepare for a Cyber Breach and What to Do if it Happens: A Comms Perspective

In this day and age, it’s fairly common that your company may fall victim to some sort of cybersecurity breach. That’s why it’s imperative that you know what to do in this scenario! If you don’t, you may be facing negative consequences. Public Appearance No matter...

Mastering Your Mid-Year PR Check-In: Key Metrics to Monitor

As we reach the midpoint of the year, it's the perfect time for PR professionals to pause and assess the effectiveness of their campaigns and strategies. The mid-year check-in provides an invaluable opportunity to evaluate progress, identify areas for improvement, and...

Your External PR Agency Guide: How to Achieve Synergy and Success with Your In-House Team

Whether you’re an in-house agency needing a bit of help, or you’re an organization desperate for PR, it’s important to know how to use a PR agency to your advantage. Many companies with in-house public relations teams don’t realize they can benefit from someone on the...