We all know, events and conferences were hard to come by in 2020 due to the state of emergency caused by the COVID-19 pandemic. The global crisis caused many pain points for so many people and even put a hold on some aspects of PR and marketing such as postponing live...
Nowadays, capturing customers’ attention and loyalty is more complex than simply creating a well-functioning product accompanied by a catchy slogan. Consumers are constantly inundated with information from physical and digital sources across multiple channels, and at...
The rules of social media engagement as you know them, are dead. In a year’s time—which may have felt like a decade, given the circumstances—we’ve been introduced to two new platforms (Tik Tok and Clubhouse) while the likes of Twitter, Instagram, and Facebook have...
2020 was a year we all want to put in our rear-view mirror. COVID-19 had a large impact on nearly all industries and businesses. Examining the PR and marketing industries, companies were forced to adjust workplace settings, budgets, upcoming announcements, and many...
Zoom meeting, step aside! Broadcast media is akin to opening night on Broadway – live and a tad nerve-wracking. Whether it’s a local news channel or prime time with Bloomberg TV, the stakes are higher in broadcast as there’s little margin for error and episodes live...