The Bottom Line
Browse our award-winning blog, which covers public relations, marketing, and the tech, fintech PR, financial services PR, B2B SaaS, and cybersecurity industries. We’re pleased to recently have been awarded the 2023 MarCom Gold Award for this team effort.
Only YOU Can Safeguard Your Trade Secrets
It's official: your web-browsing data is up for grabs. Congress recently voted to roll back FCC consumer privacy protections, which means that your internet service provider (ISP) can legally begin monitoring and selling your data without your knowledge or permission....
Wonders & Blunders: Moving at the Speed of Light
Moving at the Speed of Light The latest in media, tech and finance. Moving at the Speed of Light Talk about "leaps and bounds!" This week's soaring tech advancements are giving us vertigo. From pre-programmed Wall Street detectives to chips that behave...
Musings on 2017 M&A
JP Morgan's annual "2017 Global M&A Outlook" had some lofty predictions: "With a number of promising drivers in place, we anticipate an active global M&A market in 2017, with deal volumes consistent with 2016 totals, as dealmakers around the globe continue to...
Wonders & Blunders: Even Robots Aren’t Perfect
Even Robots Aren't Perfect This week's roundup of news solidifies one thing - we're not all perfect. From AI social struggles to financial news mishaps and billions lost, we're digging into some of the most important and interesting topics in tech and finserv. The...
Wonders & Blunders: We All Make Mistakes, Except When We Don’t
We All Make Mistakes, Except When We Don't This has been a week of PR blunders, but some power players have made headlines for wonderful work. San Diego is a hotbed for cybersecurity innovation, AI has surpassed people at the poker table, and women are dominating the...
Three Steps to #TopInfluencer Status on Social Media
Those #TopInfluencers on Forbes' new list have really nailed the whole social networking thing. You've checked out their content -- it's very good -- and you can see why they've amassed more than 250 million followers. But the 250-million-dollar question remains: How...
Wonders & Blunders: We’re Lookin’ Out For You
We're Lookin' Out for You Not to be creepy, but we know things about you. We can tell you how your individual biases will affect your investment portfolio. We know what fintech trends you'll embrace this year, and how you choose to consume your news. And now that your...
Hatch Magazine features Kevin Dinino
KCD PR President Kevin Dinino speaks about the importance of a CISO and why if you don't have one already, you're probably already at risk in the Hatch Magazine, March 17, 2017. Read the full story here!
Wonders & Blunders: Are You Artificially Intelligent?
Are You Artificially Intelligent? We're feeling smart this week, and you should too. From fintech to artificial intelligence, even the most advanced technologies are becoming available to everyone, which will make us all look good. With new programs aimed at...
A Rough Road for America’s Infrastructure
Our aging electricity grid is arguably one of our nation’s greatest engineering achievements, but considering its recent D+ rating by the American Society of Civil Engineers, it needs work. Business Insider reports that replacing it could cost up to $5...
Wonders & Blunders: Tech Trumps All
Money on Our Minds Have you seen the financial figures in the news lately? They're YUGE! Between the gushing tech IPO pipeline, mega M&As, and the estimated price tags on infrastructure repairs, our count has reached the gazillions. Let's dive in! A Rough Road for...
Relax, Boss-zilla: Here’s Your Pre-IPO Comms Checklist
The IPO pipeline is back on, baby! Techies were hopeful that Snapchat’s blockbuster IPO would inspire other companies to take the public markets plunge -- and it looks like Silicon Valley has deemed it safe for swimming. But the road to an Initial Public...
Wonders & Blunders: Girl Power
Happy International Women's Day! This year, things got interesting. Past celebrations of women in the workforce featured soft pink lighting, power pantsuits and panels of female executives encouraging young professionals to "lean in." IWD 2017 encouraged women to...
Wonders & Blunders: We Shall Overcome
We Shall Overcome The word of the week is resiliency. Yes, the Amazon S3 web hosting outage knocked countless online chats, cat videos, and IoT baby monitors offline – but we survived. We even bring good news – the Internet is (half) secure! We have advice for...
Wonders & Blunders: We’re on a roller coaster of emotions…
We’re on a roller coaster of emotions... This week’s bite sized news updates have us wondering if the world is going up, down, sideways or nowhere at all. We never thought we’d be talking about the potential death of CSR, but we’re also pumped about the future of...
Four Steps to a Flawless Transition Announcement
Recently, Sequoia Capital made the decision to shake up its leadership team, a move that can potentially leave a business on rocky ground. New-hire announcements don’t make the most exciting press releases, but don’t underestimate how much is at stake when...
Wonders & Blunders: Well That Escalated Quickly
Why Can't We All Just Get Along? This week's news demonstrates that the world would be better if we just worked together. Let's put aside political partisanship to enhance the nation's cybersecurity, kindly tell our friends when we notice they're buying the wrong...
Corporate Responsibility: Give to Get Results
You don’t have to be a nonprofit to do good in the world. More and more businesses are establishing and implementing corporate responsibility programs through which they are encouraging employee volunteer efforts, partnering with nonprofits, or taking other supportive...
Put on a Happy Face: The Rise of Emojis in Marketing & Comms
Each new generation makes its mark on language, and it seems my generation has changed the way people communicate in unforeseen ways. Enter: emojis. These fun graphics have been around for nearly two decades, but have been gaining steam and popularity of late. In...
Wonders & Blunders: Trust Me, I’m in Public Relations
What a week. Between the sweeping executive orders, widespread protests, deliberately fake news, and alarming PR surveys released at swanky alpine economic conferences, you might be led to believe that no one trusts anyone anymore. But we're here for you guys, if only...