The Bottom Line
Browse our award-winning blog, which covers public relations, marketing, and the tech, fintech PR, financial services PR, B2B SaaS, and cybersecurity industries. We’re pleased to recently have been awarded the 2023 MarCom Gold Award for this team effort.
Wonders & Blunders: Blockchain Auditing and Other Oddities
OUR CRITICAL ANALYSIS OF THE WEEK'S NEWS If you thought blockchain businesses would make human auditors obsolete, PwC says: guess again! Who's overseeing that the technology is working correctly? A blockchain auditing service is a surprising introduction,...
Must-Follow Technology Influencers and Journalists
We read a lot of news stories, newsletters, tweets and blogs about technology, which is why we excel at technology PR. For this blog, we’ll dive into some well-known people in artificial intelligence, machine learning, cybersecurity and other tech topics. Here are...
Tools for GDPR Compliance: Is your Organization Prepared?
GDPR is top of mind for companies serving consumers in the EU, as its May 25th implementation date is rapidly approaching. The watershed rules of the General Data Protection Regulation (GDPR) are making waves across the globe, and companies are racing to ensure...
Wonders & Blunders: Hot Crypto Commodities
Fintech cybersecurity and investment increases OUR CRITICAL ANALYSIS OF THE WEEK'S NEWS Collaboration, consolidation and regulation abound in today's newsletter! The World Economic Forum's fintech cybersecurity collaboration could help secure the financial industry,...
Integrated Marketing Communications: The Key to Campaign Success
Any communications professional knows that the number of channels for posting, distributing and promoting news have grown exponentially. This abundance of platforms provides both an opportunity and a challenge for communicators. In order to capture target audiences...
Must-Follow Financial Services Influencers and Journalists
We read a LOT of news stories, newsletters, tweets and more on financial services, which is why we excel at financial PR. There was some debate amongst our team about whether to include fintech and cryptocurrency experts as well as financial services fanatics, so...
Wonders & Blunders: Bitcoin Index Funds and Blockchain Banking
Don't forget to check out the latest fintech regulation report OUR CRITICAL ANALYSIS OF THE WEEK'S NEWS Coinbase entered the asset management business this week with its new Coinbase Index Fund. Who will win the race to market for big bank blockchain applications?...
Internal Communication Strategies for Promoting Corporate Diversity
Internal communications within an organization is an essential element of corporate communications strategies when it comes to ensuring a positive corporate culture, and thus the success of a business. Communication for promoting diversity within an organization’s...
Top 4 Factors Affecting Cryptocurrency Prices
We’ve seen an influx of investor interest and volatility in the cryptocurrency space, and Bitcoin in particular. The significant changes in cryptocurrency prices have investors wondering whether they are missing out on historic gains or are facing detrimental losses...
Wonders & Blunders: Ready, Set, IPO
Plus, a crypto wonder and big bank blunder OUR CRITICAL ANALYSIS OF THE WEEK'S NEWS Welcome to the final Wonders & Blunders of February! This week's wonders start with Goldman Sachs' success in increasing consumer services and fintech. Next up, a possible change...
What GDPR Means for Marketing and PR
GDPR is the acronym on every marketer’s mind. As the May 25 enforcement date approaches, any company with a website, email list, social media channel or other online communication needs to know about this new data privacy regulation. Compliance with GDPR appears...
Top 5 Things We Love In a Journalist
In last week’s blog post we zeroed in on love notes we received from our friends in the media – taking a closer look at what journalists love about PR pros and what they need from us to make this relationship work. As with every good relationship, it is a two-way...
Wonders & Blunders: Fintech Olympics Lineup Announced
Plus, blunders in banking and bitcoin investing OUR CRITICAL ANALYSIS OF THE WEEK'S NEWS As the Winter Olympics dominate the news, an awards list comparable to the "Fintech Olympics" was released: Forbes Fintech 50. You can imagine our excitement to read about the...
Top 3 A.I. Innovations Debuting at the 2018 Winter Olympics
The 2018 Olympic Games are underway in PyeongChang and more than half a million travelers from around the world will be making their way to South Korea to see the action live. The breeding ground to technology leaders such as Samsung, LG and Hyundai, South Korea is...
The Love Affair Between Journalists and PR Pros
We've been struck by an arrow from the Cupid of news and reached out to media pros this Valentine's Day to find out what they love about us PR pros. (I know you're not technically supposed to ask for a Valentine, but after coming across Tweet after Tweet from...
Wonders & Blunders: Valentine Volatility
OUR CRITICAL ANALYSIS OF THE WEEK'S NEWS The recent volatility of the markets makes for an exciting Valentine's Day, causing hearts to race for reasons other than romance. No one can say the market swings have been boring ... it keeps investing interesting! ...
How to Hire a Fintech PR Agency
Last month we covered the common questions startups ask when hiring a PR agency. This month we hope to help your company successfully find and work with a fintech PR agency. How to Start Define your goals for PR. The agency can help you with this, but it’s best to do...
Decoding Cryptocurrencies: 12 Terms You Need to Know
By now you’ve heard of blockchain and cryptocurrencies, and you’ve watched the values of these unfamiliar assets both peak and trough over the past months. But what is blockchain and what are the components that make up this emerging landscape? We’re digging into the...
Wonders & Blunders: Super Bowl Selfie for the Win
OUR CRITICAL ANALYSIS OF THE WEEK'S NEWS All subject line references aside, we hope you've recovered from any Super Bowl shenanigans by now. Here's what happened in fintech news while you were celebrating a win, suffering a loss or tweeting about the ads. A...
Breaking Down the Buzz in Fintech
Everyone is disrupting the industry. Everyone is a startup. Everyone is exploring blockchain tech. And everyone is on their way to becoming the next unicorn. Right!? Wrong! We're cutting through buzz and breaking down the meaning of these overused fintech term. Check...