The Bottom Line
Browse our award-winning blog, which covers public relations, marketing, and the tech, fintech PR, financial services PR, B2B SaaS, and cybersecurity industries. We’re pleased to recently have been awarded the 2023 MarCom Gold Award for this team effort.
Disruptive Businesses are Everywhere; Here’s How to Stand Out
At KCD PR, we’re fortunate to be in the middle of business innovation. Our clients, partners and people, are disrupting traditional ways of doing business. We see it every day, and are passionate about spreading the word on new approaches and ideas in the market. But...
How Twitter Lists Lead To Stronger Media Relationships
Since their launch in 2009, Twitter lists have remained one of the platform’s most valuable yet underutilized social media tools. In case you’re new to this feature, Twitter lists allow you to create public or private custom timelines, comprised of only the accounts...
KCD PR President Kevin Dinino Featured in Forbes
As social media continues to evolve, many influencers, organizations and individuals are looking for the best ways to succeed on each platform. Kevin Dinino, President of KCD PR, offered his insight on how to best leverage LinkedIn in a recent Forbes article. You...
PR 101 for Tech Disruptors
Securing a feature story in TechCrunch is the goal of most tech disruptors. However, getting that story – or any story in a major media outlet – is often more complicated than many realize. Whether it’s a startup or an established organization, those looking to...
What Is “Trendjacking” And Why Does It Matter?
As public relations professionals, it’s our job to stay up to date on the latest news. The best in the business do this by following current events, anticipating upcoming trends and seamlessly working their clients into the current news cycle. This is what we call...
Meet the Cybersecurity Experts Protecting Our Country
Cyberattacks are no longer simply a threat for software manufacturers and tech companies. As technology becomes more and more integrated in our everyday lives, cybersecurity is become just, “security.” This week, BISTalk Radio and co-host Kevin Dinino of KCD PR sat...
3 Steps to Developing a Thought Leadership Strategy
When developing a coherent brand positioning strategy, thought leadership should be an integral component. By spotlighting company leaders and positioning executives to share interesting, thoughtful commentary, companies can build credibility and trust in their...
Improving Your Speaking and Presentation Skills
KCD PR President, Kevin Dinino, spoke on two educational panels at the Fall 2017 ACA Conference at the Rancho Bernardo Inn outside San Diego. Executives in the audience learned how to improve their presentation skills and personal brand – key topics for any industry,...
KCD PR’s Favorite (Media) Hits of 2017
2018 is finally here. We are ready to rock, roll and start drumming up those top-tier media hits, which drive sales and help achieve business goals. But before we do so, here are a few of our favorite (media) hits from 2017. From Forbes to CNBC our fintech, technology...
Wonders & Blunders: Profiting from Loss
Profiting From Loss This week brings new meaning to "profit and loss." We could be gaining a new app to predict the future success of our new bosses, but will it cut down on creativity in the boardroom? Cybersecurity confidence is low, but will that help your...
Relax, Boss-zilla: Here’s Your Pre-IPO Comms Checklist
The IPO pipeline is back on, baby! Techies were hopeful that Snapchat’s blockbuster IPO would inspire other companies to take the public markets plunge -- and it looks like Silicon Valley has deemed it safe for swimming. But the road to an Initial Public...
Wonders & Blunders: Girl Power
Happy International Women's Day! This year, things got interesting. Past celebrations of women in the workforce featured soft pink lighting, power pantsuits and panels of female executives encouraging young professionals to "lean in." IWD 2017 encouraged women to...
Corporate Responsibility: Give to Get Results
You don’t have to be a nonprofit to do good in the world. More and more businesses are establishing and implementing corporate responsibility programs through which they are encouraging employee volunteer efforts, partnering with nonprofits, or taking other supportive...
Just the Facts on Alternative Facts
An old acquaintance I had totally forgotten about popped back into my life the other day. His name? Alternative Facts. I remember Alternative from those days back in school, he was always making up excuses for everything, giving another version to a story that...
From Storyteller to Protagonist: What Happens When Journalists Become VCs
Last week, Pitchbook reported that former TechCrunch co-editor Alexia Tsotsis has announced plans to launch a $20 million venture capital fund. Tsotsis worked at the publication for five years before earning a Master of Science in Management degree from Stanford last...
Wonders & Blunders: That Reporter Covering Your Business Just Might be a VC Ready to Invest
That Reporter Covering Your Business Just Might be a VC Ready to Invest This new year has kept us wondering who might commit 2017’s first big blunder, and the award goes to...Snapchat! On the sunny side of the street, wonders abounded at CES, the “TC-to-VC” exodus...
What Do PR and Marketing REALLY Cost? How to Calculate ROI
It's a new year, happy 2017 everyone! If you aren't already calculating ROI for your marketing and PR strategies, today's a good time to start. According to Investopedia, the definition of return on investment (ROI) is a performance measure used to evaluate the...
HAPPY NEW YEAR: A History of the Best Definitive Rankings of Absolutely Everything, in No Particular Order
It's 2017 in many parts of the world already, but here in uncharacteristically rainy Southern California, we're still stuck in 2016. And people keep listing reasons why 2016 was the Worst. Year. Ever. So while all you East Coast hooligans are arriving at your galas,...
Did You Hear the One About the Pope?: Fake News is Big News
News in 2016 just wasn’t interesting enough for some Facebook users. Because the platform’s algorithms prioritize “engagement” and don’t filter or ban content based on accuracy, fake news stories have drowned out honest reporting on the world’s most trafficked social...
Wonders & Blunders: Bad Moon on the Rise
Protests, hysteria, the biggest tech IPO in years, a SUPERmoon – what a week of extremes! As long-term implications of last week's election results sink in, regulators have begun their Washington exodus, starting with SEC Chairman Mary Jo White. The President-elect...