The Bottom Line

Browse our award-winning blog, which covers public relations, marketing, and the tech, fintech PR, financial services PR, B2B SaaS, and cybersecurity industries. We’re pleased to recently have been awarded the 2023 MarCom Gold Award for this team effort.

Proven Fintech PR Strategies to Reach Your Target Audience

As the saying goes, “If a tree falls in a forest and no one is around to hear it, does it make a sound?" Similarly, suppose your fintech company has an amazing product and services but your Public Relations and Marketing messaging isn’t connecting with your target...

Looking Ahead to Fintech Meetup 2024

Fintech Meetup has quickly become one of the most talked about conference events in the fintech space. They blew expectations out of the water with their first event last year, with over 3,000 attendees who participated in over 30,000 meetings held every 15 minutes in...

The Role of Fintech PR in the Digital Age

We’re living in what’s called the “Digital Age.” Originally referred to as the Information Age, this age is a period within the 21st century that is simply marked by the rise of rapid information thanks to industrialization. The Digital Age idea came about when – you...

KCD PR President Kevin Dinino is a Guest on the Finovate Podcast

In this Finovate Podcast interview, Kevin Dinino talks with host Greg Palmer about the “wonders and blunders” from 2023. Dinino also shares his ideas about what to expect from the world of fintech and financial services in 2024. The lessons learned are really being...

What to Know About Potential Fintech IPOs and Growth in 2024

This same time back in 2021 (almost to the day!), we penned a Bottom Line Blog post on the fintech IPO frenzy expected for that year. After a fairly bland past two years in the IPO market, we’re taking a look at some of the fintech names poised to make a splash in...

2024: The Year of the Fintech Company

When you think of 2023, what do you think about? For this PR girl, I can think of a few things – Barbie slash Barbenheimer summer, the Taylor Swift and Travis Kelce love story, and the AI news takeover. Everywhere we looked, it seemed there was some new story out...

2023 in Review: KCD PR’s Milestones and Financial PR Successes

What a year 2023 has been! We can’t believe how quickly it went. It was a year full of growth, client success and huge financial PR wins for our constituents.   Join us for our PR year-in-review  To start the year, our team unveiled our revamped brand identity,...

Money20/20: A Few of Our Favorite Things

Money 20/20 – it’s the biggest fintech conference in the U.S., but it’s also home to eager professionals excited to learn more from the experts in the industry. Along with industry leaders, Money 20/20 is host to several journalists who have shared their expertise in...

What We’re Expecting to Hear About at Money20/20

The biggest fintech conference in the U.S. is just a week away, and companies from all over the country (and the world) will be coming to show off their innovative products and services. Some of our KCD PR team members will be attending- some for the first time, and...

Finovate Fall 2023 Recap

Another trip to NYC and another great conference in the form of Finovate Fall 2023 in the books! Each year fintech companies from all over congregate to showcase their latest innovations and network with fellow enthusiasts. In this year’s 2 day event over 375...

Back to School on Fintech

It's back-to-school season! People all over the country are returning to educational institutions to learn more and solidify concepts that have been taught over a number of years. This thirst for knowledge got me thinking, it's never too late for a refresher on an...

A Hot Gal, Hot Weather, and Hot Fintech Summer

This summer has been HOT, HOT, HOT, in more ways than one. It seems like every time we open up an app or the paper, turn on the news, or scroll social media, there are three subjects we are sure to see right away: HOT GALS: Women in entertainment are absolutely...

Demystifying Web3 to Captivate Your Audience

Web3 has revolutionized the internet, transforming how we interact, transact, and communicate online. This iteration of the internet revolves around decentralization and user-centricity. As the ecosystem gains momentum, the demand for well-crafted content on the...

5 Ways that PR Agencies Can Help Fintechs Navigating Crisis

It is no secret that fintechs are facing a myriad of challenges these days, from cybersecurity threats to constantly shifting regulatory environments, and increased competition. More than ever, these organizations need a way to effectively communicate and disseminate...

Why Go with a Specialized PR Agency?

Why should I go with a specialized public relations agency instead of a large, national-scaled firm with a big name?   It’s a question our clients ask us all the time. But who is better to tell you about why to consider a smaller, more specialized PR firm than the...

How Can Fintech Foster Financial Independence?

Happy Fourth of July! It's Independence season here in the USA, but these days, I find myself almost gasping when I hear the price of certain items or the interest rate associated. I would venture to say my reaction has become all too normal for many consumers across...

Getting Dad Interested in Fintech

Father’s Day is over, but that doesn’t mean you should stop pretending to care about your dad’s interests! Perhaps, even, you should consider getting him into your very own interests. Oh look – fintech is a great interest!  But what the heck is it? We’re glad you...