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Browse our award-winning blog, which covers public relations, marketing, and the tech, fintech PR, financial services PR, B2B SaaS, and cybersecurity industries. We’re pleased to recently have been awarded the 2023 MarCom Gold Award for this team effort.

PR and Marketing Lessons from the Recent Stock Market Volatility

  Unless you have spent the last couple of weeks completely unplugged in the wilderness or you curl up under a rock at night, you’ve heard about the turmoil the global stock market has experienced recently. Over the last few weeks, we’ve seen the S&P 500...

3 Ways to Keep Your Brand Relevant in a Crowded Market

In today’s crowded marketplace it can feel like a daunting task to make a brand stand out from the rest while maintaining its relevancy. By getting creative and focusing energy on the factors that resonate the most with the target audience, a brand can establish a...

Ingredients to Take Your Cause Related Marketing Campaign Viral

You don’t have to be a nonprofit to do good in the world. More and more businesses are establishing and implementing corporate responsibility programs through which they are encouraging employee volunteer efforts, partnering with nonprofits, or taking other supportive...

5 Ways B2B PR Can Help You Win More Business

A well designed PR campaign can be a cost effective way to communicate your value to the marketplace and increase awareness of your brand. PR is also a great way to position yourself or your company as a leader in your particular industry or field. We are big...

6 Proven Ways to Secure Media Coverage in Your Ideal Publication

Getting your news placed in the local paper, favorite trade magazine or on a national news site can be quite perplexing, especially as there are a flood of businesses running in the same race as you. So where do you begin? How do you position yourself in front of the...

Why Your PR Plan Isn’t Working (And What You Can Do About It)

PR can absolutely be a challenge and you will meet numerous obstacles on your way to increasing brand awareness. We all fail from time to time, but we keep at it because we know that PR works. But what if your PR appears to be striking out more so than not, and you...

Are We Finally Seeing The End of Google+?

We hate to say we told you so, but we saw this coming. Recently, Google announced that your Google+ profile will no longer serve as your primary profile for all other Google products. This change will be rolled out over the next couple of months. As reported...

The Unknown Value of Video Marketing

The old saying is true— a picture is worth a thousand words.  But in today’s digital age it’s probably worth ten times that. And, that’s even more the case with video. Video is as close to being there, as well…being there!  Video connects with your emotions. You take...

Using Reddit to Position Your Brand as a Thought Leader

The web forum reddit has quickly become one of the largest global, online communities, allowing users to create their own communities, connect with like-minded users and mold the site into something of their own. The unique atmosphere that the reddit platform has...

B2B Branding: Convey Your Value with Help From the Pros

Most industry professionals know that a company’s brand reaches beyond just the logo. However, it can be difficult for most people to pin-point what elements make up a brand. The truth is, a company’s brand is a very personal thing. Chances are an agency’s...

Five Key Benefits of Outsourcing Your PR and Marketing Efforts

True or false – when an organization is working to increase its industry presence, increase brand recognition or launch a new product or service, public relations is one of the most valuable and effective tools. If you guessed true, you are on to something, my friend....

Times are Changing: How to Increase Organic Leads Online

When it comes to profitability, sales and leads, the name of the game has changed drastically in the past five years. Traditional marketing methods are become passé while technology requires a more targeted and strategic approach to increase organic leads online....

Key Takeaways from Social Media Day San Diego 2015

By way of social media it always seems as though a revolution in digital marketing is around the corner. Traditional ways of reaching customers, like mailers, email marketing and white papers, can no longer accomplish what they once could. Social Media Day San Diego...

How to Leverage Your Wins in the Financial Services Industry

This post was originally published in December of 2014 and has been updated. Image courtesy of www.si.com Halfway through 2015 we continue to see a rebounding and growing economy, unemployment rates as low as 5.9 percent and increased employment opportunities,...

Five Common Misconceptions about Financial Services Marketing

Having worked with more than a hundred financial and professional services companies over the past six-plus years, we have heard some pretty interesting things when it comes to marketing. It’s not uncommon for folks to call with preconceived notions about what they...

Simple PR Strategies and Tactics to Win Customers

One of the most basic goals for any business is attracting new customers and converting them into loyal ambassadors for your brand. This is an incredibly complicated process and approximately 400,000 new businesses are born in the U.S. each year – so competition is...

KCD PR Expands B2B Practice Group with Addition of Two Firms

Pavia Systems, Inc. and Toppan Vite New York join the firm’s diverse client roster San Diego — KCD PR, a San Diego-based public relations and inbound marketing firm, has expanded its clientele with the addition of Pavia Systems, Inc. and Toppan Vite New York. Pavia...

Nail Your Social Media Outreach in 15 Minutes a Day

What are your digital marketing goals for the coming weeks? If you answered increasing your content’s reach, you’re in luck. While all marketing professionals should utilize social media as a medium for dispersing quality content, the golden rule of marketing still...