The Bottom Line
Browse our award-winning blog, which covers public relations, marketing, and the tech, fintech PR, financial services PR, B2B SaaS, and cybersecurity industries. We’re pleased to recently have been awarded the 2023 MarCom Gold Award for this team effort.
Five Key Benefits of Outsourcing PR and Marketing Efforts
True or false – when an organization is working to increase its industry presence, increase brand recognition or launch a new product or service, public relations is one of the most valuable and effective tools. If you answered true, you are on to something, my...
Did You Hear the One About the Pope?: Fake News is Big News
News in 2016 just wasn’t interesting enough for some Facebook users. Because the platform’s algorithms prioritize “engagement” and don’t filter or ban content based on accuracy, fake news stories have drowned out honest reporting on the world’s most trafficked social...
An Easy Guide to Wining and Dining Millennials: Big Banks Edition
Those darn millennials. Can’t you just imagine the big bank execs cursing the now-largest generation in America for disrupting their well-established industry? As a millennial (one who banks with three separate banks, mind you), I feel for these guys. The status quo...
Wonders & Blunders: Wham, Bam, Thank You Uncle Sam
Happy Thanksgiving, everyone! This year, we’re thankful for sustainable start-ups, cybersecurity and technology that gives back. We’re enjoying the record-breaking market highs, and anticipating historic low prices at the Apple Store on Black Friday. But mostly, we’re...
Communication: The Critical Key to Building Trust in Fintech
The financial technology industry is booming, but while adoption of digital money management platforms has been on the rise, trust in fintech firms has lagged. The World FinTech Report 2017, by Capgemini, LinkedIn and Efma, revealed that 50 percent of the world’s...
Ready and Able to Disrupt: Introducing Our Favorite New Tech Trends
Tech lovers, gear up! Analysts from Gartner, Inc. have identified the top tech trends for 2017 that will shape businesses in the future. Here’s are my favorites: Augmented Reality Remember the overnight blockbuster success of Pokemon? Oh wait, it’s still going. What...
Wonders & Blunders: Bad Moon on the Rise
Protests, hysteria, the biggest tech IPO in years, a SUPERmoon – what a week of extremes! As long-term implications of last week's election results sink in, regulators have begun their Washington exodus, starting with SEC Chairman Mary Jo White. The President-elect...
For Fintech’s Sake, Don’t Build a Digital Wall
This week’s cliffhanger election has conjured a whirlwind of polarized emotions, as Americans launched into either panic or celebration. The president-elect’s policies will undoubtedly affect many industries, and the connected world as we know it, including one of my...
Wonders & Blunders: The Only Certainty is that Nothing is Certain
The election is over, but its wide-ranging implications will affect nearly every business sector in ways that cannot yet be conceived. American Banker predicts that the incoming President could stifle fintech, yet Forbes’ “Fintech 50” list is so impressive that it’s...
DOL Rule: It’s the Final Countdown
I hope that Europe’s “The Final Countdown” is ringing in your ears. Last month was the six-month mark until the DOL’s Fiduciary Rule goes into effect. That means every single service provider of investment advice or recommendations regarding financial plans or...
You’ve Botched Your Brand…Now What?
The bigger you are, the harder you fall, and this rule extends to the corporate world. Samsung has been waging a fierce PR battle to save face surrounding constant coverage of its spontaneously combusting Galaxy 7 smartphone, and this week the company finally decided...
WONDERS & BLUNDERS: It’s Time to Hide Under a Rock
This week’s news is downright unsettling. The countdown to the election is ON, and while most of us are sick to death of the constant drone of the 24-hour political news cycle, there’s one theme that is notably lacking – security. Between the looming threat of voting...
5 Tips for Fintech Entrepreneurs
KCD PR President Kevin Dinino offers "5 Tips for Fintech Entrepreneurs" in the San Diego Business Journal, October 31, 2016 Download the article here.
Financial Services Employees HALLOWEEN HORROR
Here’s something scary: Advances in technology are putting the fear of unemployment in the hearts and minds of financial services employees. According to a recent global survey from data aggregator Emolument, 47% of financial services employees believe that technology...
The Media Relations Trifecta: Online, Print, Broadcast
In today’s media world, where can you find the best audience? It depends on who you’re trying to reach, but securing coverage in an an online, a print, and a broadcast story will certainly reach the broadest group. We recently secured such a trifecta for a client. ...
WONDERS & BLUNDERS: The Robot Uprising Has Begun
Talk about blunders! The country is still reeling from last week’s “unprecedented” hack, which commandeered daily household items to cause a major global internet outage. Not only are we living in fear of our baby monitors, but employees in the financial industry are...
What on Earth is the “IoT?” You Should Know It’s Changing the World
The “Internet of Things” (IoT) has been all over headlines lately. As our obsession and need for life to be digitized and at-our-fingertips at all times grows, so have the many applications for giving everyday items enhanced capabilities by connecting them to a...
Combatting Cybersecurity with a Personal Touch
Today, the internet broke. Hacks are a huge deal for everyone, especially mega corporations like Twitter, Fox News and HBO that went offline this morning and haven’t come back on yet. The remaining news outlets are full of advice to help businesses prepare and respond...
Introducing New Hires: THE KCD PR EMOJIS
Our work is communication, and our nimble, innovative team is always looking for new ways to spread the message. All the cool kids are doing it, and picture is worth a thousand words -- so why not try emojis? With the recent launch of our new "Wonders & Blunders"...
WONDERS & BLUNDERS: Movin’ On Up
It’s been a summer of leaps and bounds, and this week is full of wonders. The technology industry is moving ever closer to artificial intelligence, exposing marketers to a dizzying array of new data. Washington is exploring whether relaxing regulations might promote...