The Bottom Line
Browse our award-winning blog, which covers public relations, marketing, and the tech, fintech PR, financial services PR, B2B SaaS, and cybersecurity industries. We’re pleased to recently have been awarded the 2023 MarCom Gold Award for this team effort.
PR 101 for Tech Disruptors
Securing a feature story in TechCrunch is the goal of most tech disruptors. However, getting that story – or any story in a major media outlet – is often more complicated than many realize. Whether it’s a startup or an established organization, those looking to...
Millennial Money: Why Millennials handle money the way they do
It has been shown that every generation is shaped by the events and experiences that happened during their lives. Unsurprisingly, growing up during the Great Depression and WWII largely impacted the Silent Generation. The Baby Boomers had different experiences, like...
What Is “Trendjacking” And Why Does It Matter?
As public relations professionals, it’s our job to stay up to date on the latest news. The best in the business do this by following current events, anticipating upcoming trends and seamlessly working their clients into the current news cycle. This is what we call...
Cybersecurity is the New Frontier on Jobs and Partnerships
As we approach Small Business Saturday, we often forget that “small business” doesn’t just mean retail. San Diego is the top cybersecurity city, and for good reason. Not only is San Diego a military hub, it is also home to several cybersecurity small businesses that...
Meet the Cybersecurity Experts Protecting Our Country
Cyberattacks are no longer simply a threat for software manufacturers and tech companies. As technology becomes more and more integrated in our everyday lives, cybersecurity is become just, “security.” This week, BISTalk Radio and co-host Kevin Dinino of KCD PR sat...
Do You Know Your Cybersecurity Risk Score?
Sixty percent of small to mid-size companies who suffer a security breach are bankrupt within 6-12 months. Taking action to avoid this breach is the single most important thing any business owner can do to protect themselves and was a large topic of conversation on...
Time to Check-in on Your Cybersecurity Health: Experts Share How to Stay Safe
"We are fighting the cyber war as we speak...the people who work on the dark side of the internet are constantly looking to attack major elements of our society," Ken Slaght, CCOE Chairman & President and guest of BISTalk/ESPN Radio’s cybersecurity series through...
Asia Fuels Fintech Growth Part 1: A Look into the Financial Landscape
Zipping through the streets of Indonesia on the back of a motorbike I often noticed telltale signs of a country in poverty – lack of clean drinking water, little access to good health care and congested, littered streets. In sharp contrast, I also noticed most men,...
KCD PR President Kevin Dinino Talks Tech on ESPN 1700’s ‘BisTalk Radio’
Kevin Dinino President of KCD PR, made an appearance on ESPN 1700’s BisTalk Radio show on August 2. BisTalk, which focuses on entertaining and inspiring stories from trailblazers in San Diego, came to Kevin for his expertise on fintech, financial services and...
Impact Investing By the Numbers
Impact investing continues to pick up speed. What does this mean? Investors are looking for more than just returns, they want to invest in organizations that will also generate a measurable, beneficial social or environmental impact. This could include anything from...
Team Member Profile: Philippa Ushio
What is your favorite thing to do on a Sunday? I love visiting the beach with my family, going for runs and doing Pilates, but mostly on Sundays I am running around after my gorgeous three-year-old...
Wonders & Blunders: Buffett, Banks & Bots
OUR CRITICAL ANALYSIS OF THE WEEK'S NEWS This week's Wonders & Blunders covers encouraging news about small bank branch growth, a big change from the shrinking number of big bank branches we hear about, caused by mobile technology. Are small banks immune to the...
Wonders & Blunders: Changing the Rules of the Game
OUR CRITICAL ANALYSIS OF THE WEEK'S NEWS The FIFA World Cup kicks off on tomorrow in Russia, starting a month of excitement for football/soccer fans around the world. China's team didn't qualify for World Cup finals, but a Chinese fintech firm did...
A Millennial’s Guide to Financial Independence: Best Fintech Apps for College Students
More than ever before, college students are struggling with student debt. According to Federal Reserve data, Americans owe more than $1.5 trillion in student debt and one in four Americans make payments on student loans. Per person, the inflation-adjusted price for...
Wonders & Blunders: Mastercard Gets a Red Card
OUR CRITICAL ANALYSIS OF THE WEEK'S NEWS If you're worried about government cybersecurity, you're not alone! A revealing White House report regarding the security of federal agencies has experts concerned. Value investors suffered tough times in the past...
Digital Money State of Mind
Earlier this month, I had the opportunity to join the movers and shakers leading the charge in financial innovation at the State of Digital Money Conference in LA. Shortly after the conference, I shared a few highlights and thought provoking insights with The Bottom...
Wonders & Blunders: Blues Skies Forecast for Fintech
OUR CRITICAL ANALYSIS OF THE WEEK'S NEWS All manner of "signs" and "signals" abound in finance and technology news this year. Our first "signal" is from McKinsey's AI report and it's a wake-up call to companies that have not embraced AI. Late adopters could...
Earned Media vs. Paid Media vs. Owned Media
Three pillars of marketing and PR strategy include owned media, earned media and paid media, also known as The PESO Model™. These terms appear frequently in online marketing discussions, but what exactly do they mean? How are they important to your company? How can...
Wonders & Blunders: Unicorn Problems
Are smaller startups suffering? OUR CRITICAL ANALYSIS OF THE WEEK'S NEWS It appears the recent wave of tech unicorns with huge IPOs has a serious downside: venture capitalists are now flocking to late-stage companies rather than early-stage startups. With...
State of Digital Money in Review
For those of you who weren’t at the State of Digital Money event on May 5th, here is a quick summary of what you missed. The event producers secured a top-notch lineup, from Jesse Lund of IBM Blockchain to Capital One’s Jim Kresge and Daniel Aranda of Ripple. The...