The Bottom Line
Browse our award-winning blog, which covers public relations, marketing, and the tech, fintech PR, financial services PR, B2B SaaS, and cybersecurity industries. We’re pleased to recently have been awarded the 2023 MarCom Gold Award for this team effort.
Why Go with a Specialized PR Agency?
Why should I go with a specialized public relations agency instead of a large, national-scaled firm with a big name? It’s a question our clients ask us all the time. But who is better to tell you about why to consider a smaller, more specialized PR firm than the...
How Can Fintech Foster Financial Independence?
Happy Fourth of July! It's Independence season here in the USA, but these days, I find myself almost gasping when I hear the price of certain items or the interest rate associated. I would venture to say my reaction has become all too normal for many consumers across...
Top 3 Social Trends for Marketers and PR Pros in 2023
The definition of “social trends” is going to vary wildly depending on what demographic of people you’re talking to. Content creators might tell you about which songs have gotten them the most views, and users might tell you about the red flag filter on TikTok. The...
Getting Dad Interested in Fintech
Father’s Day is over, but that doesn’t mean you should stop pretending to care about your dad’s interests! Perhaps, even, you should consider getting him into your very own interests. Oh look – fintech is a great interest! But what the heck is it? We’re glad you...
The SEC Takes on Binance and Coinbase: Breaking Down the Legal Battles
If you're not following all things crypto you might have missed that the Securities and Exchange Commission (SEC) recently filed lawsuits against two of the world’s two largest crypto exchanges, sending ripples throughout the entire industry. The implications of these...
Is the Press Release Dead?
More than 300,000 press releases were sent out over their wire service last year, according to PR Newswire. But should we really be sending out press releases? Our clients ask about this frequently. The answer depends on the goal of the release. Are we strictly...
How Paid Opportunities Can Build the Foundation for a Winning Media Strategy
The PESO: it’s not just a monetary unit! In fact, many communications pros in the United States refer to the PESO Model™ by name when talking about media strategy, rather than the well-known currency of many Latin American countries. But, what’s the difference? While...
4 (Lesser Known) Trends We’re Seeing in Digital Assets
Lately, it seems that articles in the digital assets space only cover the price of Bitcoin and the ongoing regulatory conversation and the various associated lawsuits (and let’s not forget the Ledger ‘Recover’ kerfuffle). However, keen observers will see that there...
Fintech Nexus 2023: Unveiling the Future of Financial Technology
In the fast-paced realm of financial technology, the annual Fintech Nexus conference is widely anticipated by industry professionals and enthusiasts alike. Fintech Nexus 2023 proved to be a captivating event, showcasing the latest advancements, trends, and...
Consensus 2023: What Doesn’t Kill You Makes You Stronger
Our team just got back from this year’s Consensus by CoinDesk, and it sure looked different than last year’s event in several ways. First, the conference had been significantly scaled down from the overwhelming pomp and circumstance in 2022. The stages were smaller,...
3 Mental Health Tips for PR Pros
May is Mental Health Awareness Month, which was started by the National Alliance of Mental Illness to raise awareness and facilitate conversations surrounding mental health. So, we want to kick it off by discussing some mental health tips for PR professionals. PR pros...
3 Ways Fintech is Getting Greener
When you hear the phrase “going green,” you probably think about a certain angry superhero or a fun, cartoon ogre that lives in a swamp – or maybe that’s just us. But what do you think of the fintech industry? It may be surprising to learn, but fintech has begun to...
Top 3 Tech Tools to Unleash PR Productivity
Where would we, as public relations professionals, be without technology? Think about it. Back before the internet, companies would publish phonebook-sized directories of journalists. You would then fax them the press release or (dread) give them a call. Que the...
5 Tips to Be a Great Public Relations Client
It happens all the time – monthly, weekly, even daily. A company hires a public relations (PR) agency to help boost its brand awareness, audience engagement, and reputation. It’s straightforward and simple, right.? It’s not. Unfortunately, while the concept appears to...
Breaking Down the Banking Meltdown
Unless you are currently living under a rock (and in that case, kudos to you for using this blog to keep you up to speed), you know that the past week has seen the biggest banking implosion since the 2008 financial crisis. Just when we thought we were safely treading...
5 Signs That Your PR Strategy is a Winner
The effectiveness of a PR strategy can be hard to track. This is because there is no specific metric that can be used to measure their success. PR efforts are not cheap but done right they can increase your brand awareness and increase sales. You’ll want to make sure...
How are PR Pros Using ChatGPT? We Used ChatGPT to Write this Blog
Since ChatGPT was announced in late 2022, there have been a plethora of articles you can read about what it can and cannot do. You may already be very familiar with ChatGPT having used it yourself, but there are a few folks who might be apprehensive about using it and...
What are Deepfakes and How Do you Spot Them?
If you’ve been on the web lately you’ve likely come across a deepfake. Some are terrifying, some are amusing, but without a doubt, they are becoming a big topic of discussion. You’re likely wondering what exactly they’re all about, if they’re dangerous, and if so how...
Superbowl 2023 Ads: Which Brands Scored Touchdowns?
Superbowl ads are a time-honored tradition with which the internet was buzzing about again this year. Over 50 advertisers paid for ads that many threw a flag down at, saying they were lackluster. Noticeably absent were ads from crypto companies (for apparent reasons –...
Swipe Left on Romance Scams This Valentine’s Day
It’s February (already?!), the season of cupids, roses, chocolate, and for some, heartbreak. While no one wants to be on the wrong end of a breakup, it could always be worse: you could be broken up with, and broke, if you have been the victim of a romance scam. What...