The Bottom Line

Browse our award-winning blog, which covers public relations, marketing, and the tech, fintech PR, financial services PR, B2B SaaS, and cybersecurity industries. We’re pleased to recently have been awarded the 2023 MarCom Gold Award for this team effort.

Fintech Nexus 2023: Unveiling the Future of Financial Technology

In the fast-paced realm of financial technology, the annual Fintech Nexus conference is widely anticipated by industry professionals and enthusiasts alike. Fintech Nexus 2023 proved to be a captivating event, showcasing the latest advancements, trends, and...

Consensus 2023: What Doesn’t Kill You Makes You Stronger

Our team just got back from this year’s Consensus by CoinDesk, and it sure looked different than last year’s event in several ways. First, the conference had been significantly scaled down from the overwhelming pomp and circumstance in 2022. The stages were smaller,...

3 Mental Health Tips for PR Pros

May is Mental Health Awareness Month, which was started by the National Alliance of Mental Illness to raise awareness and facilitate conversations surrounding mental health. So, we want to kick it off by discussing some mental health tips for PR professionals. PR pros...

3 Ways Fintech is Getting Greener

When you hear the phrase “going green,” you probably think about a certain angry superhero or a fun, cartoon ogre that lives in a swamp – or maybe that’s just us. But what do you think of the fintech industry? It may be surprising to learn, but fintech has begun to...

Top 3 Tech Tools to Unleash PR Productivity

Where would we, as public relations professionals, be without technology? Think about it. Back before the internet, companies would publish phonebook-sized directories of journalists. You would then fax them the press release or (dread) give them a call.   Que the...

5 Tips to Be a Great Public Relations Client

5 Tips to Be a Great Public Relations Client

It happens all the time – monthly, weekly, even daily. A company hires a public relations (PR) agency to help boost its brand awareness, audience engagement, and reputation. It’s straightforward and simple, right.? It’s not. Unfortunately, while the concept appears to...

Breaking Down the Banking Meltdown

Unless you are currently living under a rock (and in that case, kudos to you for using this blog to keep you up to speed), you know that the past week has seen the biggest banking implosion since the 2008 financial crisis. Just when we thought we were safely treading...

5 Signs That Your PR Strategy is a Winner

5 Signs That Your PR Strategy is a Winner

The effectiveness of a PR strategy can be hard to track. This is because there is no specific metric that can be used to measure their success. PR efforts are not cheap but done right they can increase your brand awareness and increase sales. You’ll want to make sure...

How are PR Pros Using ChatGPT? We Used ChatGPT to Write this Blog

Since ChatGPT was announced in late 2022, there have been a plethora of articles you can read about what it can and cannot do. You may already be very familiar with ChatGPT having used it yourself, but there are a few folks who might be apprehensive about using it and...

What are Deepfakes and How Do you Spot Them?

If you’ve been on the web lately you’ve likely come across a deepfake. Some are terrifying, some are amusing, but without a doubt, they are becoming a big topic of discussion. You’re likely wondering what exactly they’re all about, if they’re dangerous, and if so how...

Superbowl 2023 Ads: Which Brands Scored Touchdowns?

Superbowl ads are a time-honored tradition with which the internet was buzzing about again this year. Over 50 advertisers paid for ads that many threw a flag down at, saying they were lackluster. Noticeably absent were ads from crypto companies (for apparent reasons –...

Swipe Left on Romance Scams This Valentine’s Day

It’s February (already?!), the season of cupids, roses, chocolate, and for some, heartbreak. While no one wants to be on the wrong end of a breakup, it could always be worse: you could be broken up with, and broke, if you have been the victim of a romance scam. What...

Tips for Fostering Empathetic Employee Communications

One of the things that organizations learned during the COVID-19 pandemic was the need to put in place a strong, empathetic employee communication strategy. The pandemic took a toll on many people as they struggled with health, personal, and mental health issues. Not...

2023 New Year’s Resolutions for PR Pros

While “New Year, New You” seems great in theory, it is not entirely applicable for a PR Pro. It’s evident that PR strategy is more dynamic now than ever before due big shifts in society, technology, and business. However, while the public relations landscape is...

Innovative Fintech Trends: Looking Forward to 2023

By the numbers, 2022 was not a great fiscal year for the financial technology industry. We’re deep into the freeze of crypto winter with Bitcoin taking a dive from the beginning of the year and hovering around $17,000 for the last few months, and global funding of...

Four Security Behaviors to Keep You and Your Business Safe Online

October is Cybersecurity Awareness Month, a time to help provide information and resources to help educate the public about cybersecurity. In our increasingly digital world, cybersecurity is not something that we can ignore anymore. In the business sector, it is...