The Bottom Line
Browse our award-winning blog, which covers public relations, marketing, and the tech, fintech PR, financial services PR, B2B SaaS, and cybersecurity industries. We’re pleased to recently have been awarded the 2023 MarCom Gold Award for this team effort.
2021 Marketing Planning Reinvented with The PESO Model™
As many B2B marketers start to look at 2021 marketing planning and begin the budgeting process, most will do so under significantly different conditions than the year prior. A fundamental part of this evolution is expanding beyond the cookie-cutter framework that we...
Social Media Influencers: Are They Still Influential?
“Hey, Guys! Welcome to my channel article” – This casual greeting, typical of social media influencers, was once a friendly introduction welcomed by social media followers, but today, it’s criticized for its lack of authenticity. The reality of the influencer space is...
Storytelling Deconstructed: How to Transform an Idea into a Powerful Story
Everybody loves great storytelling. Robert McKee wrote that “leaders use story to author the future.” Being able to tell an effective story is much more memorable than rattling off revenue figures, future sales, growth, etc. Storytelling deconstructed helps to...
How to Reinvent Your Crisis Management Plan in 3 Easy Steps
If crisis management were a meme it would look a lot like this: Before 2020, it would appear that crisis management planning was a lot simpler – plan ahead, say “I’m sorry”, maybe give customers a discount or two, and move on. Today, crisis management planning is a...
The Five Podcasts Tech PR Pros Need to be Listening to Right Now
In the past few years, the popularity of podcasts has steadily surged with over half of Americans having listened to one as of 2019 according to Pew Research Center. With a growing skepticism around traditional media sources and widespread paranoia centered around the...
The HR of PR – Resume Tips for Communications Job Seekers
Given our current economy and the uncertainty of the looming pandemic, it’s a difficult time for getting hired in PR. Jessamyn Katz, president of the San Francisco office of Heyman Associates, a communications and marketing recruiter says the job market “is going to...
Top CSR Social Media Trends to Watch in 2020
Organizations who are good corporate citizens will benefit greatly from highlighting their Corporate Social Responsibility or CSR social media trends efforts via social media. In 2020, the good (or bad) actions businesses take in their communities is under a...
In a Post- Pandemic Apocalypse, the Financial Newsroom Continues to Adapt
This post was also published on FinTECHTalents Much like the rest of the world, the media landscape is changing in front of our eyes. The shift to digital media has long been in flight and broader trends such as cable-cutting and mobile device reliance, means that...
CEO Brand Tools that Unlock Opportunity and Demand Results
Many CEOs and other corporate executives believe that their reputation is largely dependent upon the company they represent. The fact is that executives who actively work on promoting their own personal brand can also elevate the public's opinion of their companies. A...
Fintech in the Post-Covid-19 World: What’s Next?
The Covid-19 virus has affected Americans in all walks of life and on many levels. Americans have been forced to adapt to a new reality in many ways, and the financial sector has been no exception. Many consumers who used to deal face-to-face with financial planners,...
How technology events are pivoting in the face of COVID-19
Coronavirus is hitting the conference industry where it hurts - the wallet. Mobile World Congress was the first to go. The annual gathering of electronics manufacturers and mobile technology experts was canceled in late February. The announcement came only a couple of...
A Crisis PR Plan for Your Small Business During the COVID-19 Outbreak
The COVID-19 crisis has presented businesses of all sizes with a host of new and unprecedented challenges – remote work, loss of childcare services, mandatory cancellations and shutdowns, travel restrictions, low supply of housecleaning goods, non-perishable foods,...
How to get customers on board with PR: Top 5 tips for customer PR case study success
We’ve all been there. You have a FANTASTIC new customer to announce that will really skyrocket your public relations program and make the top tier media outlets take notice of your brand. But the customer won’t play PR ball. How do you get customers on board with PR,...
The Top 5 Fintech Conferences to Attend in 2020
Marketing budgets aren’t infinite, which means most of us have to be selective about which fintech conferences to attend in 2020. The list of ‘best conferences’ will obviously look different depending on your line of business – whether you’re an institutional lender,...
Five Technology PR and Marketing Predictions
As we wind down the clock on 2019, it’s time to saddle up and get excited for what promises to be a unique year of 20/20 vision for our top-ranked PR agency. This is always a great time to meet with clients and start to discuss their marketing and budget plans for the...
Finovate Day 2!
Image: Finovate.com Day two of Finovate Fall has left us feeling motivated and inspired! Today, we got some airtime on DM Radio, a data-management themed, weekly, one-hour live radio show broadcast on Thursdays at 3 PM Eastern / 12 PM Pacific. Look out for the podcast...
KCD PR Takes on FinovateFall 2019!
More of the KCD PR team is bi-coastal this week as we take on FinovateFall in New York! We’d like to consider ourselves Finovate regulars at this point, but the more we attend the more we look forward to seeing all the trailblazing and upcoming companies, learning...
Make the Most of Your Next Industry Trade Show
The strategic importance of trade shows to business leaders cannot be overestimated. Simply put, events provide important business leads, new contacts and the latest industry trends and information. With 46% of trade show attendees holding executive or upper...
Banks and Fintech Partnerships in 2019 – Opportunities and Considerations
A partnership between a traditional bank and a fintech startup is in many ways a natural fit. Traditional banks have the infrastructure, resources, name recognition, and cash to provide the financial services we rely on every day. Speed, efficiency, and customer...
This News Release Isn’t Dead … You’re Just Doing It Wrong
Believe it or not, news releases (aka press releases) have been around for over a hundred years. As the media landscape has evolved over the last century, so have the best practices for distributing a news release. In today’s world, reporters are expected to churn out...