The Bottom Line
Browse our award-winning blog, which covers public relations, marketing, and the tech, fintech PR, financial services PR, B2B SaaS, and cybersecurity industries. We’re pleased to recently have been awarded the 2023 MarCom Gold Award for this team effort.
Are Alternative Investments The Key to Diversification?
Last month, following the Dow’s wild roller coaster ride, I wrote on how wealthtech can help investors and financial professionals make smart investment decisions amid market volatility. Though the markets haven’t dropped to the same low as we saw in March, volatility...
Wonders & Blunders: Good News Rippling Through the Philanthropy World
OUR CRITICAL ANALYSIS OF THE WEEK'S NEWS Spring may or may not have sprung where you live, but we have some inspiring news to brighten your day. In an amazing display of generosity, crypto company Ripple recently funded every single donation request from...
Wonders & Blunders: Hot Crypto Commodities
Fintech cybersecurity and investment increases OUR CRITICAL ANALYSIS OF THE WEEK'S NEWS Collaboration, consolidation and regulation abound in today's newsletter! The World Economic Forum's fintech cybersecurity collaboration could help secure the financial industry,...
Wonders & Blunders: Bitcoin Index Funds and Blockchain Banking
Don't forget to check out the latest fintech regulation report OUR CRITICAL ANALYSIS OF THE WEEK'S NEWS Coinbase entered the asset management business this week with its new Coinbase Index Fund. Who will win the race to market for big bank blockchain applications?...
Top 4 Factors Affecting Cryptocurrency Prices
We’ve seen an influx of investor interest and volatility in the cryptocurrency space, and Bitcoin in particular. The significant changes in cryptocurrency prices have investors wondering whether they are missing out on historic gains or are facing detrimental losses...
Decoding Cryptocurrencies: 12 Terms You Need to Know
By now you’ve heard of blockchain and cryptocurrencies, and you’ve watched the values of these unfamiliar assets both peak and trough over the past months. But what is blockchain and what are the components that make up this emerging landscape? We’re digging into the...
Breaking Down the Buzz in Fintech
Everyone is disrupting the industry. Everyone is a startup. Everyone is exploring blockchain tech. And everyone is on their way to becoming the next unicorn. Right!? Wrong! We're cutting through buzz and breaking down the meaning of these overused fintech term. Check...
Add Blockchain to a Name for Branding Buzz?
Just a few years ago we were discussing how the pervasive growth of the technology industry brought about the fast and loose use of the term ‘tech’. It seemed as though every new startup was typecasting itself under the ‘tech’ umbrella regardless of the product it...
Comm Strategy Can Make or Break Your ICO
ICO’s took the world by storm in 2017, enabling blockchain companies to raise nearly $4 billion last year – and momentum continues to grow. In fact, messaging app Telegram announced just yesterday its plans to launch an ICO. As more and more companies take to tokens...
Wonders & Blunders: Deck the Halls with Boughs of Bitcoin
Open this email for open banking dilemmas OUR CRITICAL ANALYSIS OF THE WEEK'S NEWS Bitcoin continues to break records and make headlines across the financial industry. This week marked its crossover into mainstream investment: you can now trade bitcoin futures on...
5 Strategies to Successfully Communicate an ICO (Part 2)
Our earlier post detailed key steps to identify your audiences, create differentiated messaging and focus on building and maintaining trust to successfully communicate an ICO. Let’s now focus our attention to timing, planning and execution in the second part of this...
5 Strategies to Successfully Communicate an ICO (Part 1)
According to Coindesk, since the start of 2017 Initial Coin Offerings or “ICO”s have raised over $2.5 billion. So it stands to reason that comprehending what an ICO actually is might be a good idea. So here is our take...The name takes after the capital markets...