The Bottom Line

Browse our award-winning blog, which covers public relations, marketing, and the tech, fintech PR, financial services PR, B2B SaaS, and cybersecurity industries. We’re pleased to recently have been awarded the 2023 MarCom Gold Award for this team effort.

KCD PR Named Top Ranked Financial PR Agency in California

O’Dwyer’s named KCD PR as the top ranked financial public relations agency in California in its 2019 Firm Rankings list. The trusted source for over 50 years on news surrounding the public relations industry, O'Dwyer’s, also included KCD PR in its technology list and...

PR 101 for Tech Disruptors

Securing a feature story in TechCrunch is the goal of most tech disruptors. However, getting that story – or any story in a major media outlet – is often more complicated than many realize. Whether it’s a startup or an established organization, those looking to...

Should B2B Marketers Optimize for Voice Search in 2018?

The hands-free convenience of voice assistants such as Alexa and Siri makes voice search a tool of choice for tech-savvy multitaskers. According to master marketer, Gary Vaynerchuk, voice AI is “going to be one of the core pillars of our interaction. I would say in a...

Volatile Markets Demand Wealthtech Adoption

The Dow goes up, the Dow goes down … and down ... and down. The stock market has sent us on a wild ride in Q1, but unlike the rides at Disneyland, the volatility of the stock market is not fun for all. Many investors are watching their lifes’ savings fall each time...

10 Artificial Intelligence Terms to Know

When it comes to buzz words in 2018, artificial intelligence is certainly top of the ranks. As the field of AI continues to grow across all verticals, so too does the misuse of common terms.  Better understanding what these terms mean is the first step in clearly...

Must-Follow Technology Influencers and Journalists

Must-Follow Technology Influencers and Journalists

We read a lot of news stories, newsletters, tweets and blogs about technology, which is why we excel at technology PR. For this blog, we’ll dive into some well-known people in artificial intelligence, machine learning, cybersecurity and other tech topics. Here are...

Top 3 A.I. Innovations Debuting at the 2018 Winter Olympics

The 2018 Olympic Games are underway in PyeongChang and more than half a million travelers from around the world will be making their way to South Korea to see the action live. The breeding ground to technology leaders such as Samsung, LG and Hyundai, South Korea is...

Breaking Down the Buzz in Fintech

Everyone is disrupting the industry. Everyone is a startup. Everyone is exploring blockchain tech. And everyone is on their way to becoming the next unicorn. Right!? Wrong! We're cutting through buzz and breaking down the meaning of these overused fintech term. Check...

Wonders & Blunders: Telepathic Success

Telepathic Success This week, we can't help but tease a bit of our own "wonder." The newsletter you read before you is getting a makeover! Tune in next week for a grand debut.   Now for this week’s ups and downs. Hackers took the lights out in a Ukrainian city,...

Wonders & Blunders: This is Your Doctor

This is Your Doctor This week we’ve been bombarded with news all of which could affect our health one way or another. VR and AI are improving our lives by making healthcare less costly, while simultaneously ensuring surgeons have practiced enough pretend surgery...

Be Not Afraid: AI Goes Mainstream, With Help from Humans

AI is so hot right now, but it's also super complicated and controversial. While industry executives bemoan the high cost of entry, workers are afraid that artificial intelligence programs will evolve consciousness that rivals that of humans, and eventually take all...

Wonders & Blunders: Even Robots Aren’t Perfect

Even Robots Aren't Perfect This week's roundup of news solidifies one thing - we're not all perfect. From AI social struggles to financial news mishaps and billions lost, we're digging into some of the most important and interesting topics in tech and finserv. The...

Wonders & Blunders: Are You Artificially Intelligent?

Are You Artificially Intelligent? We're feeling smart this week, and you should too. From fintech to artificial intelligence, even the most advanced technologies are becoming available to everyone, which will make us all look good. With new programs aimed at...