The crème de la crème of business journalism – The Wall Street Journal, The New York Times, The Financial Times – is on most companies’ dream list of publications. It’s an honor to be quoted, featured, or even mentioned in these coveted outlets, but it’s also some of...
2020 was a year we all want to put in our rear-view mirror. COVID-19 had a large impact on nearly all industries and businesses. Examining the PR and marketing industries, companies were forced to adjust workplace settings, budgets, upcoming announcements, and many...
Whether you are an early or late-stage startup, the moments of securing additional funding are monumental. According to recent data from Crunchbase, global venture capital funding in the first half of 2021 saw more than $288 billion invested worldwide. Crunchbase also...
As public relations professionals, it’s our job to stay up to date on hot news topics by regularly following current trends and events so we can seamlessly position clients to become a part of the conversation. This tactic is known in the industry as “newsjacking.”...
Public relations is not a magic pill, nor is it a band-aid for ineffective marketing campaigns or broken systems. Rather, public relations feeds into a company’s overall marketing strategy by raising brand awareness in the form of earned media, speaking engagements,...