What, exactly, is confidential computing? Though you may not have heard this term before, it’s important to understand. Why? Because confidential computing is a technique focused on protecting your data through enhanced security and privacy. In other words, it’s all...
You may have seen the term “owned media” thrown around and wondered, "how do I maximize ours?" If your company isn’t activating its owned media properly, you may be losing valuable leads before they even get to your site. That’s why we’re taking a deep dive into owned...
Whether you’re a world-wide company, such as Microsoft, or a smaller company that works in local markets, communication is imperative. While oftentimes we think of communication as an external factor – i.e. product releases, talking to the media, using social media,...
In a day and age ruled by modern technology, cybersecurity issues have become one of the most significant problems a company or organization can face. In fact, the Allianz Risk Barometer 2023 says cyber incidents are the number one business risk for companies around...
Unlike paid and earned media, owned media refers to channels and content that a company has complete control over, such as websites, blogs, social media profiles, and email newsletters. When leveraged effectively, these assets can significantly enhance brand...
Social media has become an integral part of business communication. However, with its power comes significant risks. From account hacks to ill-advised posts, social media mishaps can quickly spiral into a full-blown crisis, potentially damaging a company's reputation...
In this day and age, it’s fairly common that your company may fall victim to some sort of cybersecurity breach. That’s why it’s imperative that you know what to do in this scenario! If you don’t, you may be facing negative consequences. Public Appearance No matter...
As we reach the midpoint of the year, it's the perfect time for PR professionals to pause and assess the effectiveness of their campaigns and strategies. The mid-year check-in provides an invaluable opportunity to evaluate progress, identify areas for improvement, and...
Whether you’re an in-house agency needing a bit of help, or you’re an organization desperate for PR, it’s important to know how to use a PR agency to your advantage. Many companies with in-house public relations teams don’t realize they can benefit from someone on the...
From tech giants and airlines to government agencies and more, it seems like every major institution has found itself having to navigate a PR crisis in recent years. In the era of social media, controversies and missteps can quickly blow up into full-blown emergencies...
The leading financial PR agency won for its free eBook, “Fintech PR: Strategies for Growth and Success” SAN DIEGO – May 21, 2024 – KCD PR, a nationally-recognized public relations agency serving financial services, fintech, web3, and cybersecurity clients, today...
The cryptocurrency market has been on a rollercoaster ride, experiencing soaring highs and plummeting lows. After a prolonged bear market, the industry is witnessing a resurgence, with renewed interest and investment pouring in. This resurgence presents a prime...
Whether you’re a small rebel company just getting started, or you’ve already built your empire, those of us at KCD PR are here to provide our best tips to go from a PR padawan to a PR master. Of course, it certainly doesn’t come without practice. Heed our advice, or...
There's a great moment in one of my favorite movies, A League of Their Own in which Geena Davis's character, Dottie, wants to quit the baseball team. Its manager, Jimmy Duggan (played by Tom Hanks) a former pro ball player confronts Dottie after she says baseball is...
Developing the next hot high-tech product can feel like an exhilarating whirlwind of engineering feats and entrepreneurial hustle. But with the nonstop flurry of product development and marketing, it’s easy to overlook critical components that help amplify your...
This same time back in 2021 (almost to the day!), we penned a Bottom Line Blog post on the fintech IPO frenzy expected for that year. After a fairly bland past two years in the IPO market, we’re taking a look at some of the fintech names poised to make a splash in...
We’ve just returned from Money20/20 USA 2023. We’ve had a packed schedule with LOTS going on, so we wanted to share a few favorite photos from our time at the conference. Alloy’s Women in Fintech Happy Hour at Bouchon at The Venetian! We got to enjoy gorgeous views,...
The biggest fintech conference in the U.S. is just a week away, and companies from all over the country (and the world) will be coming to show off their innovative products and services. Some of our KCD PR team members will be attending- some for the first time, and...
Calling all PR professionals and Swifties! Look what you made me do – I’m talking about writing this blog post, of course. Unless you’ve been living under a rock the past couple of weeks, then you’ve probably heard that pop sensation, Taylor Swift, and Kansas City...
When I attended my first Web3 conference, I entered with caution, not fully confident about how a newcomer to the space would be approached. I’d heard nauseating stories of “crypto bros” being the next ideation of the finance bro, just with worse hair and...