The Bottom Line
Browse our award-winning blog, which covers public relations, marketing, and the tech, fintech PR, financial services PR, B2B SaaS, and cybersecurity industries. We’re pleased to recently have been awarded the 2023 MarCom Gold Award for this team effort.
Campaign Countdown Part II: Keep Calm, Invest On
Last week we discussed the perceived negative economical outlook following the election, so let’s take some time to ease your minds. As the adage says, “This Too Shall Pass.” Some of our clients agree: President John Hillis, Hillis Financial Services “If we had to...
Got Press? Here’s What To Do With It!
Last week I wrote about our super successful media open house for Brain Corp’s product unveiling. Sure enough after one whole week we placed seven media stories in a combination of outlets including print, online and broadcast. For those of you in the same boat of...
How Killer PR Sets the Stage for a Product Launch
This week, our team put together a product launch event at our client, Brain Corp’s headquarters here in San Diego. The Qualcomm-backed startup launched its first product, a brain for self-driving vehicles for indoor use. Pretty neat, right? Let me fill you in on a...
Campaign Countdown Part 1: A Storm is Coming
Election day is headed our way, and after the first ratings-crushing Presidential debate, everyone’s got something to say about what to expect on and after November 8. As finance junkies, we’ve been wondering: How will the madness affect the economy? We turned to our...
KCD PR Launches New Website Amid Massive Growth in 2016
SAN DIEGO--(BUSINESS WIRE)--KCD PR, a San Diego-based public relations firm that provides communications counsel for leaders in the financial services, fintech and high-tech industries, has launched a new website, added four new enterprise clients, and hired a...
San Diego Business Journal: Acquisition Gives PR Firm Stronger Footing in Fintech
FINANCE: KCD Public Relations Inc. Sees Growing Client Base as Disruptors Target Market By SARAH DE CRESCENZO Originally published in The San Diego Business Journal on September 29, 2016 at 12:13 p.m., updated September 29, 2016 at 12:13 p.m. "The San Diego Business...
Don’t Be Like Gary. Be Like Kasie. Enroll in Media Training.
I always watch NBC/MSNBC political correspondent Kasie Hunt because she asks the right probing questions, her presentation style is flawless, and because we worked together at our college newspaper, The GW Hatchet. Even during her college days, it was obvious that...
Unicorn vs. Colossus
The media never tires of reporting on the next “unicorn” on the tech scene. And as soon as we anoint that unicorn, the big bad tech establishment comes along and tries to crush it (…or buy it. And then crush it). This week’s battle: Sprinklr vs. Oracle. Corporate...
KCD PR Expands Fintech Expertise, Acquires Wall & Broadway
Agency also Recognized as one of the Fastest Growing Private Companies in San Diego SAN DIEGO — September 19, 2016 — KCD PR, the top financial services communications consultancy in California, today announced the acquisition of Wall & Broadway, a boutique...
Attracting Reg A+ Investors Through Storytelling, Not Pitching
As a PR professional I am biased, I always see the importance and need for PR even when a company doesn’t. But with recent changes in the financing landscape for startup companies, not to mention the competition for funding, the consequence of not investing in PR may...
The Downfall of our Favorite Mythical (Fintech) One-Horned Horse
Unicorns may have just gone from hero to zero. Do you remember the first fintech unicorn as well as we do? The novelty days of Square have long worn off and what are we left with? According to recent reporting from Bloomberg, VCs believe those famed billion dollar...
Why Waiting to Adopt New Tech Might be the Smart Choice for Banks
As a millennial raised by two software engineers you could say technology has been a close acquaintance of mine since birth. I can’t deny, I’ve been caught with four screens in front of me all doing something different … I love technology. But, sometimes the latest...
Asking Questions— What Broadcast Journalism Taught Me
I spent 17 plus years as a broadcast journalist. My career was dependent on one thing,asking questions. If I didn't ask questions –a lot of them during interviews– my stories would go nowhere. We all need details. As a journalist it was always the five W's…who, what,...
4 Steps to Ensure Your Public Relations Results Work for You
Many professionals would agree that press coverage and media placements are vital to a businesses’ success, but some businesses are struggling to properly promote these results and fully capitalize on these opportunities. It’s time to start maximizing the success of...
Team Member Profile: Kelly Gardner
1. What is your favorite thing to do on a Sunday? I am a kickball nut. On Sunday I go to the beach and hang out with my kickball buddies. We are so lucky to live here in San Diego, for having the most beautiful beaches and for all those amazing folks who keep our...
Trading Places: Introducing IEX
http://fortune.com/2016/08/19/iex-group-exchange-stocks/ It’s a big day for the trading community – a new stock exchange was born. The Investors Exchange or IEX, the subject of Michael Lewis’ 2014 book “Flash Boys: A Wall Street Revolt,” made its highly anticipated...
Do Like Diddy: Cause a Commotion How the Media and Superstars Transform the NYSE
Yesterday, rap mogul and vodka entrepreneur Sean "Diddy" Combs rang the Closing Bell at the NYSE to promote his spirits brand, Ciroc. On days when big-name celebs visit, the Trading Floor is pandemonium. Burly former marines and retired police officers in NYSE...
Haters Gonna Hate: Why PR Will Live Long and Prosper
"While [PR firms] may have great contacts and they can get articles placed, they are not capable of doing a Vulcan mind meld." -Mark Cuban, Business Insider Sigh. At some point in the past few years, our journalist friends at most of our favorite business media...
How the Tech Industry Helped Hide the Truth Behind Theranos
We’ve all heard the phrase “Fake it till you make it,” but in some instances that’s the opposite of what you should do. Theranos, Inc., a consumer healthcare technology company best known for its blood-testing technology that was claimed to be able to test for more...
SEO and Today’s Forward-Thinking PR Pro
It seemed like it wasn’t long ago that when you mentioned "search engine optimization" to a communications professional, their eyes would glaze over or they would immediately pick up their cell phone to call the nearest "IT guy". Those days are over – or at least they...