The Bottom Line
Browse our award-winning blog, which covers public relations, marketing, and the tech, fintech PR, financial services PR, B2B SaaS, and cybersecurity industries. We’re pleased to recently have been awarded the 2023 MarCom Gold Award for this team effort.
Drive Traffic, Leads & Sales to Your Website Utilizing PR, Social Media and Marketing
At KCD Public Relations we use an approach we like to call PR 3.0, in which public relations, marketing, and social media marketing work together to increase brand recognition and promote growth. In the past, a PR professional only had to be concerned with monitoring...
LinkedIn for Financial Services: Lesser-Known Features to Make Your Presence Sizzle
LinkedIn has quickly become one of the easiest ways to network. In fact, the company reports that the financial services industry takes top prize in terms of market penetration of its platform. By now, most financial services companies have figured out the appeal to...
Is the Credibility of Your Sources Camouflaged by Social Media?
As you scroll through your newsfeed, have you ever wondered about the accuracy of each posting? How credible are your social media connections? One of the most important lessons taught in public relations and journalism is how to identify credible sources....
What to Know About SEO in 2014
As many webmasters know, the algorithms that ultimately decide where your website ranks in search results are continuously changing, making it challenging to keep up with the most important SEO factors. Here’s a brief rundown of what’s currently important in SEO to...
KCD PR Launches Bitcoin as Payment Option for B2B Public Relations and Marketing Services
Award-Winning San Diego B2B Public Relations & Marketing Agency Joins Digital Currency Revolution San Diego, CA – KCD Public Relations Inc. (“KCD PR”), an award-winning San Diego public relations and marketing firm that provides public relations, strategic...
KCD PR Named One of the Fastest Growing Private Companies in San Diego
San Diego Business Journal Recognizes Award-Winning Public Relations and Inbound Marketing Firm San Diego – KCD Public Relations Inc. (“KCD PR”), a public relations and inbound marketing agency that provides public relations, strategic marketing communications and...
Facebook’s Social Experiment – Abuse of Power or Standard Procedure?
If you’ve paid attention at all to recent events lately, you know that people are not exactly in love with Facebook at the moment. Recent news reports have uncovered that the social media giant conducted a “massive psychological experiment” in 2012 on nearly 700,000...
KCD PR and Diseño Communications Announce Strategic Partnership and Expansion
Award Winning San Diego based marketing and communications firms join forces to provide clients with broader suite of services under one roof San Diego, Calif. – KCD Public Relations Inc. ("KCD PR"), a public relations and marketing firm and Diseño Communications, a...
Measuring Financial Advisors’ Social Media Outreach: A Review of Brightscope’s Top 100 Most Social Financial Advisors
In case you haven’t noticed – or no matter how hard you don’t want it to be true – social media is here to stay. While many financial advisors have been reluctant to adopt it as part of their overall marketing strategy, others have embraced social media outreach as...
#KCDPRturns5 Social Media Contest
KCD PR has come a long way from its humble beginnings to a successful public relations agency with a national roster of clients. To celebrate the company’s five-year anniversary, we’ve decided to get our network involved, the best way we know how – through social...
KCD PR Celebrates Five Year Anniversary with Social Media Contest
Fans and followers use #KCDPRturns5 to help firm celebrate milestone for a chance to win free financial planning consultation valued at over $2,000 KCD Public Relations, Inc. ("KCD PR"), a San Diego-based boutique public relations agency that specializes in the B2B...
Where Does Time Go?
By Kevin Dinino, President of KCD PR In early 2009, the financial services industry had reached a humbling low point. For those of us in the marketing and communications world, our services would be crucial to help drive a recovery. It was the perfect time to hatch...
A Morning at Twitter Headquarters
Always searching for new ways to hone our skills and be up-to-date on social media trends and strategies, members of the KCD PR team attended (either physically or virtually) the “Ignite Your Marketing Success on Twitter” panel discussion, hosted by Hootsuite...
The Sexier Side of LinkedIn: Lesser-Known Features to Make Your Presence Sizzle
By Kevin Dinino, President of KCD PR LinkedIn has quickly become one of the easiest ways for financial advisors to network. In fact, the company reports that financial advisors dominate the social networking platform and the financial services industry takes top...
Celebrating (and Communicating) Our Love for PR
Love is in the air at KCD PR! To show our affection for the public relations and marketing industry, our company and our clients this Valentine’s Day, the KCD PR team took a moment to answer the question: “What do you love about public relations?” Our responses lead...
Got Content? How Content Marketing Can Take Your Business to the Next Level
Did you know that each month, 329 million people read blogs? Or that 37% of marketers say blogs are the most valuable content type for marketing? With 9 in 10 organizations marketing with content and 75% of financial services marketers utilizing separate content...
KCD PR Wins Gold MarCom Award for Marketing & Communications Excellence
San Diego PR & Marketing Agency Specializes in Counsel to Professional and Financial Services Firms KCD Public Relations Inc. (“KCD PR”), a boutique public relations and marketing firm, announced today that it has been presented with a Gold Award in the 2013...
Holiday Client Appreciation: Build Lasting Relationships with Newsletters, Tweets and Hand-written Notes!
While our clients are busy coordinating end-of-year financial planning, KCD PR is helping to coordinate end-of-year client communications. Although everyone is busy with holiday parties, last-minute shopping, travel and vacation, this time of year provides a great...
Taking the Spotlight: How to Shine in a Media Interview
Throughout the year, we’re always busy helping our clients gear up for their next media interview. Today alone, we coached one client through strategies for her radio tour and briefed another for his upcoming interview with the OC Business Journal. We know that...
Can Working at the Mall Make You a Better Communications Professional?
You’ll be surprised at the answer. By Ashley Weaver, PR Assistant When it comes to deciding on public relations as a potential career, how do you know if you’ve got what it takes to be successful? While there are a number of different skills and qualifications needed...