The Bottom Line
Browse our award-winning blog, which covers public relations, marketing, and the tech, fintech PR, financial services PR, B2B SaaS, and cybersecurity industries. We’re pleased to recently have been awarded the 2023 MarCom Gold Award for this team effort.
The Sexier Side of LinkedIn: Lesser-Known Features to Make Your Presence Sizzle
By Kevin Dinino, President of KCD PR LinkedIn has quickly become one of the easiest ways for financial advisors to network. In fact, the company reports that financial advisors dominate the social networking platform and the financial services industry takes top...
Celebrating (and Communicating) Our Love for PR
Love is in the air at KCD PR! To show our affection for the public relations and marketing industry, our company and our clients this Valentine’s Day, the KCD PR team took a moment to answer the question: “What do you love about public relations?” Our responses lead...
Got Content? How Content Marketing Can Take Your Business to the Next Level
Did you know that each month, 329 million people read blogs? Or that 37% of marketers say blogs are the most valuable content type for marketing? With 9 in 10 organizations marketing with content and 75% of financial services marketers utilizing separate content...
KCD PR Wins Gold MarCom Award for Marketing & Communications Excellence
San Diego PR & Marketing Agency Specializes in Counsel to Professional and Financial Services Firms KCD Public Relations Inc. (“KCD PR”), a boutique public relations and marketing firm, announced today that it has been presented with a Gold Award in the 2013...
Holiday Client Appreciation: Build Lasting Relationships with Newsletters, Tweets and Hand-written Notes!
While our clients are busy coordinating end-of-year financial planning, KCD PR is helping to coordinate end-of-year client communications. Although everyone is busy with holiday parties, last-minute shopping, travel and vacation, this time of year provides a great...
Taking the Spotlight: How to Shine in a Media Interview
Throughout the year, we’re always busy helping our clients gear up for their next media interview. Today alone, we coached one client through strategies for her radio tour and briefed another for his upcoming interview with the OC Business Journal. We know that...
Can Working at the Mall Make You a Better Communications Professional?
You’ll be surprised at the answer. By Ashley Weaver, PR Assistant When it comes to deciding on public relations as a potential career, how do you know if you’ve got what it takes to be successful? While there are a number of different skills and qualifications needed...
RE:INVENTION, inc. and KCD PR Announce Strategic Partnership
Award-Winning Consulting Firms Launch Collaboration to Advance Product Innovation San Diego, Calif. and Chicago, Ill.—November 5, 2013 — RE:INVENTION, an award-winning market intelligence and innovation consulting firm, and KCD Public Relations (KCD PR), a boutique...
Don’t Fear the Compliance Boogey Man: Turning the Lights On Your Marketing and PR Ideas
“I’m not sure if compliance allows that.” “I don’t want a LinkedIn profile because it’s too much of a hassle.” “Is that an approved activity?” We hear similar sentiments all the time, and it’s understandable. There have been many financial firms in hot regulatory...
Five Q’s with KCD PR’s Newest Additions
We’re excited to introduce KCD PR’s newest team members, Amanda Powers and Ashley Weaver. To help everyone get to know each other, we’ve asked Amanda and Ashley to answer a few questions about themselves. First up is Account Coordinator, Amanda Powers. Q: How did...
Protecting Your Company’s Blind Side
By Ryan Hall, Account Executive It’s the last week of September and that means the football season is in full swing. For fans of the NFL, you’ve had three weeks to evaluate your team and you are either happy with your chances, you know it’s going to be a long season,...
Coffee Talk with Tom Daley, CEO of The Advisor Center
Tom Daley is the founder and CEO of The Advisor Center, a unique web-based community that is changing the face of financial advisor recruiting. Daley has over 25 years of experience in the financial services industry and founded the company in late 2012 after years of...
KCD PR Adds 1st Global to Expanding Roster of Financial Services Clients
San Diego, Calif. — KCD Public Relations (KCD PR), a boutique public relations and marketing firm, has added 1st Global, a research and consulting partner to select CPA and wealth management firms, to its client roster. Specifically serving CPAs, 1st Global provides...
Creating the Perfect Public Relations Pitch
As a public relations professional, a key element to our craft is to perfect the art of pitching story ideas to our friends on the “other side” of the aisle, namely the media. Reporters, journalists, and media contacts rely on pitches to feed them story ideas and...
The Advisor Center Selects KCD PR for Marketing and Public Relations Counsel
“Next Generation” of Financial Advisor Recruiting Provides Anonymous Online Marketplace San Diego, Calif. — KCD Public Relations (KCD PR), a boutique public relations and marketing firm, has added The Advisor Center to its growing client roster. The Advisor Center is...
Visiting San Diego for a Conference? What to See and Do in America’s Finest City
San Diego is a popular destination for B2B, and professional and financial services conferences. This year alone, financial firms First Allied Securities, Harland Financial, LPL Financial and TD Ameritrade hold their yearly meetings in “America’s Finest City."...
“So, what does a PR Firm do? What don’t you do?” You Might be Surprised…
As PR professionals, we are often approached by prospective clients or inquiring minds who want to know exactly what it is that a PR firm does. They want to know: what is “public relations”? The PR, marketing, and advertising industries often have an overlap of...
Finding Media Success in Today’s Reporting Landscape
As traditional journalism continues to evolve and more people turn to the internet as their primary source for news, it is becoming increasingly difficult to separate credible sources from everyone else. The web has produced an overwhelming amount of “news” outlets,...
Is Your Website Ready for PR 3.0?
At KCD Public Relations we use an approach we like to call PR 3.0, in which public relations, traditional marketing, and social media marketing work together to increase brand recognition and promote growth. In the past, a PR professional only had to be concerned with...
Twitter? Tweeting? Say What?
How to Use Twitter to Develop Meaningful Connections As PR professionals, many of our initial conversations about Twitter sound like: “Twitter? I don’t have time for that.” Sure, it may seem like there’s a new social media platform every month, but several are truly...