The Bottom Line
Browse our award-winning blog, which covers public relations, marketing, and the tech, fintech PR, financial services PR, B2B SaaS, and cybersecurity industries. We’re pleased to recently have been awarded the 2023 MarCom Gold Award for this team effort.
Breaking Down the Buzz in Fintech
Everyone is disrupting the industry. Everyone is a startup. Everyone is exploring blockchain tech. And everyone is on their way to becoming the next unicorn. Right!? Wrong! We're cutting through buzz and breaking down the meaning of these overused fintech term. Check...
Wonders & Blunders: Dell-si-do IPO
Public then private and perhaps back again OUR CRITICAL ANALYSIS OF THE WEEK'S NEWS It’s finally the end of January...is it just us or has this been a long month?! Wonders and Blunders begins by exploring how the world's largest spot gold market is hopping on...
Spreading Startup Love: 5 Fintech Startups Delivering Value
February is often considered the month of love so we felt it was only proper to spread some affection and highlight a few favorite startups that have our hearts fluttering. Our valentines this year consist of fintech players seeking to bring resurgence to their...
Common Questions Startups Ask PR Agencies
If your startup’s New Year’s resolutions included hiring a PR agency, we’re here to help your quest for information. Check out the answers below for some of the common questions we hear from startups hiring a public relations agency for the first time. What is the...
Wonders & Blunders: BlackRock Turns the Tide of Investment
Corporate citizenship tops profitability OUR CRITICAL ANALYSIS OF THE WEEK'S NEWS Community engagement now has a much bigger backer. Rocking the boat of the fund raising world, BlackRock announced companies will lose the firm’s support if they don’t...
Add Blockchain to a Name for Branding Buzz?
Just a few years ago we were discussing how the pervasive growth of the technology industry brought about the fast and loose use of the term ‘tech’. It seemed as though every new startup was typecasting itself under the ‘tech’ umbrella regardless of the product it...
How to Improve Your Personal Brand
KCD PR President, Kevin Dinino, recently spoke at the Fall 2017 ACA Conference, where he provided executives in the audience with guidance on improving their presentation skills and personal brands. These tasks pose challenges to executives across the board, but when...
Wonder & Blunders: Oh Whoa IPO Remix by Spotify
Changing Wall Street's Tune OUR CRITICAL ANALYSIS OF THE WEEK'S NEWS We’re only half way through January, and we’ve already seen many wonders and blunders this year. Spotify goes beyond disrupting the music industry and makes waves on Wall Street. The...
Improving Your Speaking and Presentation Skills
KCD PR President, Kevin Dinino, spoke on two educational panels at the Fall 2017 ACA Conference at the Rancho Bernardo Inn outside San Diego. Executives in the audience learned how to improve their presentation skills and personal brand – key topics for any industry,...
3 Regulatory Changes Set to Impact the Fintech Industry in 2018
For the record, we want to note that putting this blog together wasn’t easy. Regulators are trying to find the balance between technology and financial regulation, and in some cases the lines are easily blurred. However, here are three fintech regulations which we...
Corporate Citizenship: Persona Outweighs Product
Corporate citizenship has increasingly become a central part of most businesses structure with consumer companies like Warby Parker and Toms leading the way. The ‘corporate social responsibility’ of old is no longer effort enough. Today’s B2B businesses need to...
Wonders & Blunders: What Happens in Vegas
OUR CRITICAL ANALYSIS OF THE WEEK'S NEWS Happy National High Tech Month! What a great time of year for The International Consumer Electronics Show (CES), as we celebrate tech’s role in our economic growth and daily lives. We know the nonstop stream of CES...
Comm Strategy Can Make or Break Your ICO
ICO’s took the world by storm in 2017, enabling blockchain companies to raise nearly $4 billion last year – and momentum continues to grow. In fact, messaging app Telegram announced just yesterday its plans to launch an ICO. As more and more companies take to tokens...
Why You Need to Hire a CISO in 2018
Advanced security protocols were once a luxury, now they are a necessity for every business If your business doesn’t have a Chief Information Security Officer (CISO), you’re behind the times and at risk. We can’t escape the daily headlines detailing massive data...
Wonders & Blunders: Don’t Miss These 2018 PR Predictions
OUR CRITICAL ANALYSIS OF THE WEEK'S NEWS Our fearless founder, Kevin Dinino, shares his 2018 predictions on PR trends: Thought Leadership and Branding Involves More than Your CEO: It's time to invest in powerful communications beyond the C-suite and...
KCD PR’s Favorite (Media) Hits of 2017
2018 is finally here. We are ready to rock, roll and start drumming up those top-tier media hits, which drive sales and help achieve business goals. But before we do so, here are a few of our favorite (media) hits from 2017. From Forbes to CNBC our fintech, technology...
5 Must-Attend Fintech Conferences in 2018
The New Year is here and it’s time to start marking calendars with the exciting events taking place across the technology industry. If you’re a professional working in fintech, whether it’s leadership, communications or even programming, we’ve compiled the top five...
Wonders & Blunders: Yule Adore These Fintech Associations
New Year's networking resolutions OUR CRITICAL ANALYSIS OF THE WEEK'S NEWS This week's newsletter is a wonders-only edition. No blunders here! In our “Giving Back to Fintech” series, we asked two associations to contribute to blogs highlighting their work...
Giving Back to Fintech: Financial Writers Society
(Note from KCD PR: In our “Giving Back to Fintech” series, we asked two associations to contribute to blogs highlighting their work in the fintech community. We chose to spotlight the Financial Writers Society for its dedication to fostering the development of...
Giving Back to Fintech: The FinTech Professionals Association
(Note from KCD PR: In our “Giving Back to Fintech” series, we asked two associations to contribute to blogs highlighting their work in the fintech community. We chose to spotlight the FinTech Professionals Association for its dedication to collaboration among all...