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5 Strategies to Successfully Communicate an ICO (Part 2)

5 Strategies to Successfully Communicate an ICO (Part 2)

by Kevin Dinino | Nov 13, 2017 | Blockchain, Cryptocurrency, Fintech, ICO

Our earlier post detailed key steps to identify your audiences, create differentiated messaging and focus on building and maintaining trust to successfully communicate an ICO. Let’s now focus our attention to timing, planning and execution in the second part of this...
5 Strategies to Successfully Communicate an ICO (Part 1)

5 Strategies to Successfully Communicate an ICO (Part 1)

by Kevin Dinino | Nov 6, 2017 | Blockchain, Cryptocurrency, Fintech, ICO

According to Coindesk, since the start of 2017 Initial Coin Offerings or “ICO”s have raised over $2.5 billion. So it stands to reason that comprehending what an ICO actually is might be a good idea. So here is our take…The name takes after the capital markets...
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Bottom Line Blog

Why the Holidays are Prime Time for your PR Campaign

The holidays usher in a most wonderful time of year - and a most opportune season for public relations. As festive cheer spreads, customers engage more with brands while media appetite grows. This convergence sets the stage for impactful PR campaigns. Here are a few...

Breaking Down the Open AI Timeline with Fintech PR

The Open AI saga provides key takeaways for financial services and public relations experts Artificial intelligence has been one of the hottest-button topics of late. It has been plagued with skepticism since it first broke on the market, starting all the way back in...

5 Things We Can’t Wait to Experience at the 2023 FTT Embedded Finance & Super Apps Conference

We’re thrilled for this year’s FTT Embedded Finance & Super Apps conference coming up December 6-7 at the majestic Hotel Kabuki in San Francisco. The conference always promises to be a top gathering for the latest trends in embedded finance and fintech innovation,...

Preparing for the Inevitable: Crisis Communications Planning for Cybersecurity Threats

According to a recent report by the Identity Theft Resource Center, through the first three quarters of 2023, there have been 2,116 reported data compromises, setting a new annual record with three months yet to go. Just this week, mortgage servicing giant, Mr. Cooper...