Value is a tricky concept. It’s not created by having the best product, the best team, or the best technology. Value for a business is only created when your customers and other target audiences know and recognize how good you are. Don’t get me wrong – offering a...
You’ve spent endless hours researching companies to find the best business partner for your product, then weeks collaborating on advertising and executing the perfect campaign. Yet, when the time comes, your campaign flops. Unlike business-to-consumer (B2C) marketing,...
Nowadays, capturing customers’ attention and loyalty is more complex than simply creating a well-functioning product accompanied by a catchy slogan. Consumers are constantly inundated with information from physical and digital sources across multiple channels, and at...
The rules of social media engagement as you know them, are dead. In a year’s time—which may have felt like a decade, given the circumstances—we’ve been introduced to two new platforms (Tik Tok and Clubhouse) while the likes of Twitter, Instagram, and Facebook have...
Public relations is not a magic pill, nor is it a band-aid for ineffective marketing campaigns or broken systems. Rather, public relations feeds into a company’s overall marketing strategy by raising brand awareness in the form of earned media, speaking engagements,...
