Influencer marketing as a public relations strategy has exploded across all brands and sectors since it was first rose to popularity 20 years ago. This started with the increase of bloggers sharing content and experiences, expanding with the growing popularity of...
Want better results from your social media marketing? Then it’s time to level up your understanding of each platform to help you grow your business. In this new four-part social media marketing series we dive into some of the top social platforms today and explain how...
After months of sheltering in place and watching cities and neighborhoods close up shop due to the coronavirus, it seems that many of us are starting to peek our heads out the window again. Meanwhile, many critical industries, from healthcare to transportation, kept...
A crisis can either make or break a marketing team’s success. In the wake of COVID-19, many businesses have reduced or cut their marketing budgets completely. However, if you want to thrive, you can not cut marketing out for long. As the world starts to open back up...
Believe it or not, news releases (aka press releases) have been around for over a hundred years. As the media landscape has evolved over the last century, so have the best practices for distributing a news release. In today’s world, reporters are expected to churn out...
VCs urged to increase diversity OUR CRITICAL ANALYSIS OF THE WEEK'S NEWS Rarely does a startup refuse investors' money, and rarer still does that refusal make the news. But the media did cover a public announcement from a group of top tech executives and...
OUR CRITICAL ANALYSIS OF THE WEEK'S NEWS If you thought blockchain businesses would make human auditors obsolete, PwC says: guess again! Who's overseeing that the technology is working correctly? A blockchain auditing service is a surprising introduction,...
Plus, blunders in banking and bitcoin investing OUR CRITICAL ANALYSIS OF THE WEEK'S NEWS As the Winter Olympics dominate the news, an awards list comparable to the "Fintech Olympics" was released: Forbes Fintech 50. You can imagine our excitement to read about the...
OUR CRITICAL ANALYSIS OF THE WEEK'S NEWS The recent volatility of the markets makes for an exciting Valentine's Day, causing hearts to race for reasons other than romance. No one can say the market swings have been boring ... it keeps investing interesting! ...
OUR CRITICAL ANALYSIS OF THE WEEK'S NEWS All subject line references aside, we hope you've recovered from any Super Bowl shenanigans by now. Here's what happened in fintech news while you were celebrating a win, suffering a loss or tweeting about the ads. A...
Public then private and perhaps back again OUR CRITICAL ANALYSIS OF THE WEEK'S NEWS It’s finally the end of January...is it just us or has this been a long month?! Wonders and Blunders begins by exploring how the world's largest spot gold market is hopping on...