Comdata – Fintech
Opportunity
Comdata, a fintech pioneer and leading payments company for the trucking industry, came to KCD PR looking to increase visibility, raise brand awareness within media outlets, and engage their leadership team in industry conversations.
Solution
KCD PR needed to develop an executive visibility campaign for its leaders and insert Comdata in the news cycle with a strategic media relations program.
To inform the campaign, KCD PR studied Comdata’s products and solutions and held conference calls with the new Senior Vice President to learn more about his plans for the future of Comdata’s tools and solutions, and discuss his thoughts regarding fintech in the trucking and transportation industries.
Using this information, we engaged our expertise to develop a series of media briefs, crafted media pitches and drafted a news release announcing various corporate developments, including highlighting the expertise of new hires and leaders. Along with this, we arranged briefings, interviews and thought leadership platforms helped prepare the team for engagement with key media.
Results
The strategy was very successful – through a combination of targeted media outreach and press release distribution, we were able to secure consistent and significant exposure in various media outlets. KCD PR garnered multiple stories that highlighted the new SVP’s expertise, while announcing his new position.
We secured placements in notable trucking trade outlets such as FreightWaves and Fleet News Daily. We also placed stories in fintech outlets including Mobile Payments Today and PYMNTS.com. Additionally, by developing and distributing the announcement press release, we were able to secure 256 media placements and more than 161 million impressions.
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