The Bottom Line
Browse our award-winning blog, which covers public relations, marketing, and the tech, fintech PR, financial services PR, B2B SaaS, and cybersecurity industries. We’re pleased to recently have been awarded the 2023 MarCom Gold Award for this team effort.
Just the Facts on Alternative Facts
An old acquaintance I had totally forgotten about popped back into my life the other day. His name? Alternative Facts. I remember Alternative from those days back in school, he was always making up excuses for everything, giving another version to a story that...
Wonders & Blunders: When Tech and Politics Collide
What a mess! Some high-profile members of the international business community claim that the “fourth industrial revolution” of tech automation is taking jobs, while other execs insist that AI advancements are moving too slowly in some sectors. Financial regulatory...
Kevin Dinino Speaks to Military Veterans about PR and Communications Jobs in Cybersecurity
KCD PR President joined other industry leaders on panel discussion at San Diego Military Community Transition Summit SAN DIEGO — May 3, 2016 — Kevin Dinino, President of KCD PR, participated in a panel discussion on cybersecurity at the San Diego Military Community...
M&A Success Comes Down to YOU, Boss
Fortune reports that "M&A activity flourished despite a harrowing election season," and the numbers prove that while both candidates slammed "big business" on the 2016 campaign trail, corporate boards played "let's make a deal" in the background. Dealogic...
Musings from Silicon Valley: It’s Pricey and Wet, but Always Exciting
The week of the annual JP Morgan Healthcare Conference was not the best time to visit San Francisco – record-breaking storms delivered torrential rain, and a night in a standard hotel ran upward of $2,500. So, dear reader, why on earth did I venture north during this...
Wonders & Blunders: Burning Through Dough: Outer Space Edition
Are We On Mars, or What? This week, it feels like we’re on another planet looking down on some really bonkers activity on Earth. Is Russia hacking into U.S. government broadcasts? Is Silicon Valley just pretending to support workforce diversity? Is outer space travel...
From Storyteller to Protagonist: What Happens When Journalists Become VCs
Last week, Pitchbook reported that former TechCrunch co-editor Alexia Tsotsis has announced plans to launch a $20 million venture capital fund. Tsotsis worked at the publication for five years before earning a Master of Science in Management degree from Stanford last...
Getting Cozy with Home Automation in 2017
The “smart home” market is moving fast and gaining acceptance among consumers, and we have the data to prove it. Juniper Research recently released a report predicting that the automation market is slated for a steep growth from $83 billion in 2017 to upwards of $195...
Wonders & Blunders: That Reporter Covering Your Business Just Might be a VC Ready to Invest
That Reporter Covering Your Business Just Might be a VC Ready to Invest This new year has kept us wondering who might commit 2017’s first big blunder, and the award goes to...Snapchat! On the sunny side of the street, wonders abounded at CES, the “TC-to-VC” exodus...
How e-Construction is Transforming the Nation’s Transportation Infrastructure
Take a pinch of transportation software and blend it with an electronic tablet, et voilà, you now have e-Construction. E-Construction is the movement to transition from a traditional, paper and pen method to using an electronic tablet for collecting data and...
Investigating the Trainwreck: The Top 5 Worst Public Relations Strategies
Sometimes, PR and marketing campaigns go terribly wrong. While public relations can be one of the most effective ways of communicating your value to the marketplace, you could be doing yourself more harm than good if you don’t have a well-thought-out, integrated...
Wonders & Blunders: The Future is Here and She’s Adorable
Happy New Year! Happy 2017, wonderful readers! We hope you enjoyed the holidays and returned to work reinvigorated, ready to greet your coworkers and your new “buddy bots.” The future is here, and it’s ... adorable. Always Wanted a WALL-E? Meet Kuri! Mayfield Robotics...
What Do PR and Marketing REALLY Cost? How to Calculate ROI
It's a new year, happy 2017 everyone! If you aren't already calculating ROI for your marketing and PR strategies, today's a good time to start. According to Investopedia, the definition of return on investment (ROI) is a performance measure used to evaluate the...
HAPPY NEW YEAR: A History of the Best Definitive Rankings of Absolutely Everything, in No Particular Order
It's 2017 in many parts of the world already, but here in uncharacteristically rainy Southern California, we're still stuck in 2016. And people keep listing reasons why 2016 was the Worst. Year. Ever. So while all you East Coast hooligans are arriving at your galas,...
Wonders & Blunders: Will it pay to be contrarian in 2017? Ask the kettle
10...9...8... As the clock winds down on 2016, it’s only natural to reflect on a year chock-full of wonders and blunders, and to organize them in, say, a list. Everyone’s doing it! We’ve read so many listicle recaps of 2016 and predictions for 2017 that we started...
Intro to Infographics: A Picture That is Actually Worth 1,000 Words (or More!)
In today's fast-paced, digital and mobile world, time and attention spans are limited commodities. To rise above the noise and make an impact, marketers strive to convey complex data and content quickly and efficiently — with bonus points for style. Enter: The...
Fake News is a Real Problem
The Bottom Line has addressed fake news once before, but what I’d like to dissect further is the public’s sway on these “fake news” stories and whether tech can alleviate its impact on news outlets. Sheryl Sandberg (bow down to female execs) said the better question...
Wonders & Blunders: Tech Cures Everything Except Your Holiday Party Hangover
'Tis the season for eating, drinking and spending way too much. But have no fear, technology is here to fix your financial follies (unless, of course, you are Yahoo). Your IT department and automated financial assistant will save, respectively, your business and...
The Very Digital Future of Wealth Management: CRMs, Financial Planning Software and Cybersecurity
The end of 2016 is just around the corner, and while it could be fun to sit and reflect, we prefer to look toward the future. We can speculate about five or 10 years down the road about what financial services will look like (we’re predicting banks to go cashless by...
Wonders & Blunders: The Floodgates are Open
Word on the street this week is "progress." We've looked back on milestone legislation enabling average investors to have a stake in startups, and looked forward at the official state of fintech in the U.S. Private equity has looked to the cloud, while Stephen Hawking...