The Bottom Line
Browse our award-winning blog, which covers public relations, marketing, and the tech, fintech PR, financial services PR, B2B SaaS, and cybersecurity industries. We’re pleased to recently have been awarded the 2023 MarCom Gold Award for this team effort.
2021 and the Shift from Traditional PR to Integrated Marketing
If there was one word to describe the year that was 2020, that word would be “adjustment.” The past year proved to be one that would be forever remembered as a time where brands, agencies and the media industry as a whole had to adapt to a “new normal” and abandon the...
Soft Skills to Master Digital Communications in 2021
If you’re a fresh communications graduate, having a degree, people skills, and digital savvy is the bare minimum to win in the new marketing and PR environment. In other words, it’s not enough. As the classic action flick, Top Gun taught us, going up against the best...
PR and Digital Marketing Trends in 2021: What Can We Expect?
Ah yes, 2020 - the year that started with so much promise. Let’s cast aside the obvious rant on this year’s main event of COVID-19 putting a damper on some of our best PR plans. What did happen, however, was a digital transformation shift paired with a shrinking...
Improve Your Financial Life with the FIRE Movement
When planning to improve your financial life for retirement, there are many items to consider. This is especially true in 2020. We calculate how much money we will need, save what we can and strategize how to invest it. At some point, we anticipate reaching the age...
Three Tips for Simplifying Your Brand Message
A group of thirty AP US History students sitting in a classroom are assigned a research project. As expected, one of the students raises his hand to ask, “How long does this need to be?” – to which the teacher responds, “How long is a piece of string?” The students...
Creativity Can Save Your Business
In the maddening, fast-paced world of technology and finance, innovation is the Holy Grail of business dynamics. Well-established companies fear falling behind the shiny new start-ups while the upcoming brands work tirelessly not to get overrun by their corporate...
2021 Marketing Planning Reinvented with The PESO Model™
As many B2B marketers start to look at 2021 marketing planning and begin the budgeting process, most will do so under significantly different conditions than the year prior. A fundamental part of this evolution is expanding beyond the cookie-cutter framework that we...
SOCIAL SECURITY: 4 KEY THINGS TO KNOW
With today’s demographics, the number of workers paying into Social Security through payroll taxes is less than in previous generations, creating a shortfall in funding. Now, the pandemic-related shutdowns have created high unemployment, resulting in even fewer tax...
Social Media Influencers: Are They Still Influential?
“Hey, Guys! Welcome to my channel article” – This casual greeting, typical of social media influencers, was once a friendly introduction welcomed by social media followers, but today, it’s criticized for its lack of authenticity. The reality of the influencer space is...
Storytelling Deconstructed: How to Transform an Idea into a Powerful Story
Everybody loves great storytelling. Robert McKee wrote that “leaders use story to author the future.” Being able to tell an effective story is much more memorable than rattling off revenue figures, future sales, growth, etc. Storytelling deconstructed helps to...
The Effect of Millennials on the Financial Industry
Millennials have dramatically changed the course of many traditional industries. They demand exceptional customer experiences, fast and easy service, affordable solutions, and prefer brands that put the consumer in the driver’s seat. Most industries have responded...
How to Reinvent Your Crisis Management Plan in 3 Easy Steps
If crisis management were a meme it would look a lot like this: Before 2020, it would appear that crisis management planning was a lot simpler – plan ahead, say “I’m sorry”, maybe give customers a discount or two, and move on. Today, crisis management planning is a...
Virtual Conference and Storytelling Webinar
Jumpstart your virtual conference strategy and take your storytelling to the next level with an exclusive webinar led by Kevin Dinino, president of KCD PR and Janet Tyler, executive producer of TEDx Detroit. This training session addresses specific ways to...
How to Find the Best PR Firm that Fits Your Needs
There are many advantages to outsourcing your PR efforts. Hiring the best PR firm to fit your needs is a great way to drive your media relations goals, especially if you don’t have dedicated in-house staff available to perform such functions. Once you decide to...
The Five Podcasts Tech PR Pros Need to be Listening to Right Now
In the past few years, the popularity of podcasts has steadily surged with over half of Americans having listened to one as of 2019 according to Pew Research Center. With a growing skepticism around traditional media sources and widespread paranoia centered around the...
The HR of PR – Resume Tips for Communications Job Seekers
Given our current economy and the uncertainty of the looming pandemic, it’s a difficult time for getting hired in PR. Jessamyn Katz, president of the San Francisco office of Heyman Associates, a communications and marketing recruiter says the job market “is going to...
The Unexpected Gender Divide of Working From Home During COVID-19
Working from home used to be a job perk for many Silicon Valley start-ups. Since COVID-19 upended our lives seven months ago, remote work is now a fact of life for nearly every non-essential worker. Certainly, increased productivity, heightened employee engagement,...
Top CSR Social Media Trends to Watch in 2020
Organizations who are good corporate citizens will benefit greatly from highlighting their Corporate Social Responsibility or CSR social media trends efforts via social media. In 2020, the good (or bad) actions businesses take in their communities is under a...
In a Post- Pandemic Apocalypse, the Financial Newsroom Continues to Adapt
This post was also published on FinTECHTalents Much like the rest of the world, the media landscape is changing in front of our eyes. The shift to digital media has long been in flight and broader trends such as cable-cutting and mobile device reliance, means that...
Once Relegated as a Corporate Expense, Diversity & Inclusion is Now a Matter of Survival
This post was also published on FinTECHTalents Diversity and Inclusion has become a buzzword in corporate America, on trend with phrases like “’lean in’ and ‘having a seat at the table’. No matter how well-intentioned these phrases and buzzwords are, they have done...