The Bottom Line
Browse our award-winning blog, which covers public relations, marketing, and the tech, fintech PR, financial services PR, B2B SaaS, and cybersecurity industries. We’re pleased to recently have been awarded the 2023 MarCom Gold Award for this team effort.
Embedded Finance: Break it Down for Me
Digitalization is a growing trend in all industries, especially now in finance. Once seen as a traditional, established sector, finance businesses are expanding their tech features to include modernized platforms, two or even three-factor security, and embedded...
Building Media Relationships, it’s Just Like Dating
Valentine’s Day was just a few short days ago, and love is still in the air. For PR professionals building and developing relationships with journalists is one of the most crucial parts of the job. It’s a symbiotic bond, one that requires a lot of give and take, not...
Brand Architecture: The Art of Getting it Right
We live in a rapid-fire world, and as part of that constant movement, many companies find themselves in various stages of hypergrowth. The importance of managing that hypergrowth from a branding standpoint can often be underestimated and overlooked. We have seen many...
How to Make Your B2B Marketing Package Stand Out
You’ve spent endless hours researching companies to find the best business partner for your product, then weeks collaborating on advertising and executing the perfect campaign. Yet, when the time comes, your campaign flops. Unlike business-to-consumer (B2C) marketing,...
RIP Editorial Calendars: How PR Professionals Can Replace Them
Editorial calendars used to be a cornerstone for public relations professionals. Public relations professionals used to spend much of each December and early January tracking down editorial calendars for coveted publications. However, editorial calendars are in...
The Metaverse: Break it Down for Me
Think about your favorite online video game for a minute. Whether it’s World of Warcraft, Minecraft, Fortnite, or maybe a forgotten favorite like Runescape or Maple Story, all of these choices had at least one thing in common. They each allowed users to interact,...
New Year Resolutions: New Year, New Me?
I’ve never been a big subscriber to the “New Year, New Me” mantra. Building new habits can be hard, especially when put on display in the form of New Year’s resolutions shared on social media or a blog post, for all to follow along with, and have access to your...
2022 Insights: The Crypto Party Has Just Begun
Cryptocurrency is having a moment. In 2021 alone, we saw Bitcoin prices skyrocket to unprecedented levels, skeptics converted into crypto fanatics, and financial institutions, fintechs, and neo-banks jumped on the digital currency bandwagon with new services and...
NFTs – Three Things Public Relations Pros Need to Know
As a public relations professional, it’s become impossible to ignore NFTs. Every other day, they are either on the front page of CNBC, or appear as requests on the online journalist source request services HARO and Qwoted. But what are NFTs really? And how can an NFT...
Social Media Best Practices – 5 Tips for Engaging with Followers
The evolving social media landscape has forever changed marketing. What was once a "nice to have" digital footprint for your business has become a critical channel for reaching targeted audiences and opening up a two-way channel of communication. Every click, like,...
PR Pet Peeves – How to End Up on a Reporter’s Naughty List
About 2,200 local newspapers across the United States have closed since 2005, according to a recent Washington Post report. This means there are fewer and fewer reporters out there to cover the news. With the ratio of PR professionals to journalists being 6:1, it is...
The 5 Crypto Podcasts Investors Can’t Miss
Since podcasts first emerged in 2006, on-demand internet radio shows have skyrocketed in popularity. For the busy investor on the go, the ability to consume on-demand news, advice, and entertainment on virtually any topic of interest made them even more enticing; and...
The Top Banking and Finance Journalists to Follow
The finance and banking world is chock full of amazing experts and journalists, many of which we get to work with at KCD PR on daily basis. Over the years, we’ve developed relationships with reporters who inspire us, make us laugh with their witty Tweets, and make us...
Three Reasons “Second-Tier” Media Gets Top Tier Results in PR
Every public relations associate dreams about having their client featured in The New York Times. However, as a former reporter for niche and local publications, I can assure you that so-called “second-tier” media can often be just as useful, if not better, than...
PR Assistant (San Diego)
Attention recent grads with internship experience and a passion for technology that will shape our future! Our ideal candidate is a self-starter with amazing organizational skills and intellectual curiosity. KCD PR is hiring a full-time PR Assistant based in San...
Financial Wellness: Can Banks Pave the Way with Millennials and Gen Z?
Every generation puts its unique stamp on money and personal finance. Boomers in developed economies like the U.S. once enjoyed a golden age of economic prosperity. Now, the generational baton is passing over to Millennials, a generation marked by a series of so many...
Money 20/20 Reminds Us of the Value of In-Person Events
The Money 20/20 conference – the largest global fintech event—wrapped last week and it was certainly one for the books. For many, it was also the first in-person conference since the global pandemic began in March 2020. This meant shaking the cobwebs off our...
Financial Inclusion: Allowing Underrepresented Founders to Shoot Their Shot
This year’s Money 20/20 conference was nothing short of a ceremonious homecoming for the fintech community. Over 7,500+ attendees representing 2,300+ companies across the fintech ecosystem – from startup founders to media to venture capitalists, and everything in...
A Year to Remember – Venture Capital’s Hot Rise
This has been a year for the ages for many startups. New innovations continue to break through – offering an influx of opportunities all around the world. Whether it is in the financial services, fintech, cryptocurrency and Decentralized Finance industries, there is...
3 Tips for Establishing a Diverse Spokesperson Bench
It’s late in the afternoon and you get the call you’ve been waiting for – a journalist from the New York Times wants to interview a company spokesperson for an upcoming article they are working on right now. The only problem now is that your CEO is not an expert on...