The Bottom Line
Browse our award-winning blog, which covers public relations, marketing, and the tech, fintech PR, financial services PR, B2B SaaS, and cybersecurity industries. We’re pleased to recently have been awarded the 2023 MarCom Gold Award for this team effort.
Boosting and Measuring ROI Through PR and Marketing
Throughout the COVID-19 pandemic, the PR and marketing industries have had to shift focus and create tactical strategies to keep their return on investment (ROI) afloat, never mind improving it. This meant virtual Zoom meetings rather than industry events, more calls...
Work-Life Balance Tips for PR Pros
To say that the COVID pandemic changed the way that we work would be a massive understatement. Companies are now allowing flexible options providing their employees with work-from-home benefits. However, ironically this has made it difficult to achieve work-life...
How to Build a Social Media Calendar
A social media content calendar is essential to any social media strategy. Planning and scheduling content saves time and helps reduce the chance of errors or over posting. In addition, having a social media content calendar ensures you maintain business continuity....
Optimizing Social Media: How to Engage Your Customers in a Post-Pandemic Age
During the volatile market throughout the COVID-19 pandemic, one thing remained constant in our lives: social media. While social platforms have been popular since the inception of Facebook, Instagram, and Twitter in the early 2000s and 2010s, these grew to be a...
The Conference Comeback: What We Learned at Consensus 2022
It seems like not that long ago, in the depths of the pandemic, that we were questioning whether or not we would ever return to the offices, let alone to company travel and conferences. Thanks to modern medicine and hand sanitizer, those days are behind us, and...
How to Utilize Google Analytics in Your PR Campaign
Much of the aim of public relations firms is to inform clients, reporters, and ultimately readers, of incoming updates, news, and trends. One impactful way to do this is by utilizing a backend—more notably, Google Analytics. Historically, press relations has measured...
How to Fundraise in the Metaverse
In late October 2021, Mark Zuckerberg announced Facebook’s rebrand as Meta including plans to build out the metaverse. If you didn’t watch the announcement, you most likely heard ripples of chatter about it from people online. What is the metaverse? To explain it...
How To Create Value for Your Business? The Messaging is Just as Important as the Numbers
Value is a tricky concept. It’s not created by having the best product, the best team, or the best technology. Value for a business is only created when your customers and other target audiences know and recognize how good you are. Don’t get me wrong – offering a...
Crisis-Bred Financial Services in a Post-Pandemic World
If there’s one thing the financial services industry knows and has endured many times over, it’s a crisis. The 2000 dot com bubble bust prompted a large-scale reevaluation of organization and business plans related to growth. The 2008 recession led to the formation of...
Looking to Hire a PR Agency? These are the Top Three Things to Consider
“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” - PRSA Public Relations Society of America PR agencies can be a fantastic resource; their job is to be plugged into media...
What is Web3? Break it Down for Me
Lord of the Rings, Star Wars, and Back to the Future. Some of our favorite movies are trilogies, and it looks like the web might also eventually feature a strong trilogy. If you’ve ventured into the world of cryptocurrency, NFTs, and the Metaverse in the past few...
Gifting a Loved One Crypto this Year? What You Should Know
Allow me to set the stage with a terrifying scene: It’s a Tuesday. You get a call from your mother at lunchtime reminding you that your father’s birthday is today. Your face pales, you start to sweat. You completely forgot, and you didn’t get him anything. He lives in...
Banking and Its Impact on the Environmental Ecosystem
When you think of sustainability, banking and fintech are probably not the first industries that come to your mind. But they’re more connected than you think. Reading a list of the top sustainability practices, you might find transitioning to renewable energy and...
The New Frontier of Banking is In the Metaverse, Not The Matrix
This post was also published on FinTECHTalents In an iconic movie movement, Morpheus (played by Laurence Fishburn) presents Neo (the infamous Keanu Reeves) in The Matrix two possibilities: A blue pill that will take him back to his comfortable, familiar reality and a...
In Honor of Financial Literacy Month: Top Ways Brands Can Help Consumers Become More Financially Literate
Financial literacy is a key component crucial to our overall health and wellness. It greatly attributes to stress, anxiety, and confidence, which in turn affects our emotional, mental, and physical health. Yet, while as important as the other three, studies show...
How to Prepare for Crypto Taxes: 2022
Tax Day is just around the corner - April 18th to be exact, and for many people and businesses this will be their first-time filing taxes on their digital assets, like NFTs and cryptocurrency. In fact, a study by GrayScale Investments found that “more than half (55%)...
Enter the Metaverse: What the Future of PR will Look Like
Public Relations is an area of practice that is consistently evolving. Long gone are the days of spending hours on the phone pitching print newspapers, mandatory office hours, and traveling across the country for a thirty-minute new business pitch. The world is...
Cybersecurity For the Real World: Break it down for me
You’d think by now that every organization would have its cybersecurity locked in. After all, it’s 2022. Every business is a digital business whether it is running a website, hosting documents in the cloud, or leveraging team management tools with its remote...
Awards: Five Ways to Vet Them
Even despite COVID-19 making awards ceremonies go virtual, awards are increasingly a viable way for companies to get noticed in a big way. Award winners are no longer just celebrated during one night of the year in person or in one print edition of a publication. Now,...
How PR Agencies Can Work Effectively Together
Public Relations is fundamentally a relationship business. Collaboration is the name of the game whether it’s with media, client contacts, internal teams, and in some cases, PR teams from other agencies. KCD PR has a history of seamlessly integrating with other firms...