The Bottom Line

Browse our award-winning blog, which covers public relations, marketing, and the tech, fintech PR, financial services PR, B2B SaaS, and cybersecurity industries. We’re pleased to recently have been awarded the 2023 MarCom Gold Award for this team effort.

Flight to Quality: Crypto’s Version of Flying South for the Winter

Flight to Quality: Crypto’s Version of Flying South for the Winter

It feels like we’ve been hearing nothing but doom and gloom from the financial markets this year, especially in the crypto space after the crashes of Terra and Celsius. When these crashes, specifically Terra’s, took place, we saw an immediate “flight to quality”...

Four Tips for Winning at Podcast PR

Four Tips for Winning at Podcast PR

Podcasting is big, but don’t just take my word for it. According to Edison Research, about 40% of Americans listen to podcasts monthly. That means a whole lot of potential for PR pros to tap into for their clients. However, pair that with the fact that in 2022 there...

ETH 2.0: What Comes Next?

If you’ve been following cryptocurrency, financial—or really any news in the past month—it’s likely you’ve heard of the Ethereum Merge. But what is the Merge, and what does it have to do with Ethereum? Before we dive into the Merge, let’s break down what Ethereum is....

Why is it a Good Idea to Have a Crisis Communications Plan?

Why is it a Good Idea to Have a Crisis Communications Plan?

Even the most well-oiled machine is going to run into a couple of hiccups now and then. Take a step back and think about the complexity of your business for a moment. Even a small- or medium-sized business can have dozens of vendors. What if one of them turns out to...

Must Read Books for the PR Professional

Must Read Books for the PR Professional

Adapting quickly and learning continually are essential to a successful PR career. Whether you've been out of school for two years or ten years, staying up to date on industry trends and continuing to hone your craft is important. There are hundreds of books...

Shifting the Advisory Industry with Women Financial Planners

Shifting the Advisory Industry with Women Financial Planners

We already know that, based on the numbers, women are better at investing than men; so what does that say for female financial advisers? Well, studies show not enough. According to Zippia, a data collector that helps job seekers find career opportunities, only 28% of...

Want to Connect with Media at Conferences? You Need to Plan on it.

Want to Connect with Media at Conferences? You Need to Plan on it.

Conference attendance is a key tactic in any strategic public relations plan. There are several benefits for companies to attend leading industry events—whether it be to rub elbows with peers, network with industry leaders, get your product in front of and interact...

How PR Pros Can Leverage AI

How PR Pros Can Leverage AI

In our modern, digitized world, various tools and systems are becoming integrated into our lives every day that were once only seen as science fiction or light-years away. While Hollywood might have tried to paint a different (and much scarier) picture in the past,...

Preparing Crypto Taxes in 2023? Here’s How-

Preparing Crypto Taxes in 2023? Here’s How-

The year is already halfway over, and it will be time to prepare for Uncle Sam’s payday once more. For many, paying taxes on your cryptocurrency can sometimes be a logistical nightmare. Every cryptocurrency transaction has an accounting as well as a tax implication....

What is BNPL? Break it Down for Me

What is BNPL? Break it Down for Me

As the financial world continues to become increasingly digitized and complex, it seems as though the industry keeps coming up with more and more acronyms and initialisms for new concepts, making it harder for the everyday consumer to know what in the world anyone is...

Boosting and Measuring ROI Through PR and Marketing

Throughout the COVID-19 pandemic, the PR and marketing industries have had to shift focus and create tactical strategies to keep their return on investment (ROI) afloat, never mind improving it. This meant virtual Zoom meetings rather than industry events, more calls...

Work-Life Balance Tips for PR Pros

To say that the COVID pandemic changed the way that we work would be a massive understatement. Companies are now allowing flexible options providing their employees with work-from-home benefits. However, ironically this has made it difficult to achieve work-life...

How to Build a Social Media Calendar

A social media content calendar is essential to any social media strategy. Planning and scheduling content saves time and helps reduce the chance of errors or over posting. In addition, having a social media content calendar ensures you maintain business continuity....

The Conference Comeback: What We Learned at Consensus 2022

The Conference Comeback: What We Learned at Consensus 2022

It seems like not that long ago, in the depths of the pandemic, that we were questioning whether or not we would ever return to the offices, let alone to company travel and conferences. Thanks to modern medicine and hand sanitizer, those days are behind us, and...

How to Utilize Google Analytics in Your PR Campaign

How to Utilize Google Analytics in Your PR Campaign

Much of the aim of public relations firms is to inform clients, reporters, and ultimately readers, of incoming updates, news, and trends. One impactful way to do this is by utilizing a backend—more notably, Google Analytics. Historically, press relations has measured...

How to Fundraise in the Metaverse

In late October 2021, Mark Zuckerberg announced Facebook’s rebrand as Meta including plans to build out the metaverse. If you didn’t watch the announcement, you most likely heard ripples of chatter about it from people online. What is the metaverse? To explain it...