The Bottom Line
Browse our award-winning blog, which covers public relations, marketing, and the tech, fintech PR, financial services PR, B2B SaaS, and cybersecurity industries. We’re pleased to recently have been awarded the 2023 MarCom Gold Award for this team effort.
Tips for Fostering Empathetic Employee Communications
One of the things that organizations learned during the COVID-19 pandemic was the need to put in place a strong, empathetic employee communication strategy. The pandemic took a toll on many people as they struggled with health, personal, and mental health issues. Not...
It’s Not You, It’s M(Elon): Navigating Twitter with Brands and Media Leaving
As PR professionals, being present and active on Twitter is part of our daily routine. It’s our go-to for quick news hits, a space to interact with the media on a more personal level, and of course, somewhere to take a break and catch some laughs. However, with the...
2023 New Year’s Resolutions for PR Pros
While “New Year, New You” seems great in theory, it is not entirely applicable for a PR Pro. It’s evident that PR strategy is more dynamic now than ever before due big shifts in society, technology, and business. However, while the public relations landscape is...
Innovative Fintech Trends: Looking Forward to 2023
By the numbers, 2022 was not a great fiscal year for the financial technology industry. We’re deep into the freeze of crypto winter with Bitcoin taking a dive from the beginning of the year and hovering around $17,000 for the last few months, and global funding of...
Savings FOMO is Real, and Embedded Loyalty Solutions are Keeping Customers from Missing Out
This post was also published on FinTECHTalents Customer loyalty rewards programs have become a best practice for retailers and service providers of all kinds and have been since American Airlines introduced the first frequent flier program in 1981. Rewards programs...
A Price Comparison for Retailers: Create Seamless Experiences or Get Left Behind
This post was also published on FinTECHTalents The COVID-19 pandemic completely transformed the way that consumers shop, and many of these new practices have been shaped into our daily routines. Digital transformation has been sweeping businesses across the world, and...
Money 20/20 Report from PR Pros: Fintechs, Partnerships, and Networking Win Big!
Leave it to Elvis Presley to perfectly sum up how the KCD PR team feels following a whirlwind four days in the Neon Capital of the World for our favorite event of the year, Money 20/20: “Bright light city gonna set my soul Gonna set my soul on fire… …How I wish that...
Four Security Behaviors to Keep You and Your Business Safe Online
October is Cybersecurity Awareness Month, a time to help provide information and resources to help educate the public about cybersecurity. In our increasingly digital world, cybersecurity is not something that we can ignore anymore. In the business sector, it is...
Looking to Save on Holiday Spending? Here are Some Tips That Will Help!
What many consider the most wonderful time of the year can also be the most expensive. The holidays are around the corner, and if you haven't started saving and budgeting for gifts, travel, decorations, and more—you could find yourself in a debt hangover in the New...
Chasing Cash for Content: Embedded Finance Solutions Can Help Creators
This post was also published on FinTECHTalents The increase of brand awareness and engagement on social media usage for the better part of a decade has created two types of content architects—the individual creator and the corporation. The individual creator is...
Flight to Quality: Crypto’s Version of Flying South for the Winter
It feels like we’ve been hearing nothing but doom and gloom from the financial markets this year, especially in the crypto space after the crashes of Terra and Celsius. When these crashes, specifically Terra’s, took place, we saw an immediate “flight to quality”...
Four Tips for Winning at Podcast PR
Podcasting is big, but don’t just take my word for it. According to Edison Research, about 40% of Americans listen to podcasts monthly. That means a whole lot of potential for PR pros to tap into for their clients. However, pair that with the fact that in 2022 there...
ETH 2.0: What Comes Next?
If you’ve been following cryptocurrency, financial—or really any news in the past month—it’s likely you’ve heard of the Ethereum Merge. But what is the Merge, and what does it have to do with Ethereum? Before we dive into the Merge, let’s break down what Ethereum is....
Why is it a Good Idea to Have a Crisis Communications Plan?
Even the most well-oiled machine is going to run into a couple of hiccups now and then. Take a step back and think about the complexity of your business for a moment. Even a small- or medium-sized business can have dozens of vendors. What if one of them turns out to...
Must Read Books for the PR Professional
Adapting quickly and learning continually are essential to a successful PR career. Whether you've been out of school for two years or ten years, staying up to date on industry trends and continuing to hone your craft is important. There are hundreds of books...
Shifting the Advisory Industry with Women Financial Planners
We already know that, based on the numbers, women are better at investing than men; so what does that say for female financial advisers? Well, studies show not enough. According to Zippia, a data collector that helps job seekers find career opportunities, only 28% of...
Want to Connect with Media at Conferences? You Need to Plan on it.
Conference attendance is a key tactic in any strategic public relations plan. There are several benefits for companies to attend leading industry events—whether it be to rub elbows with peers, network with industry leaders, get your product in front of and interact...
How PR Pros Can Leverage AI
In our modern, digitized world, various tools and systems are becoming integrated into our lives every day that were once only seen as science fiction or light-years away. While Hollywood might have tried to paint a different (and much scarier) picture in the past,...
Preparing Crypto Taxes in 2023? Here’s How-
The year is already halfway over, and it will be time to prepare for Uncle Sam’s payday once more. For many, paying taxes on your cryptocurrency can sometimes be a logistical nightmare. Every cryptocurrency transaction has an accounting as well as a tax implication....
What is BNPL? Break it Down for Me
As the financial world continues to become increasingly digitized and complex, it seems as though the industry keeps coming up with more and more acronyms and initialisms for new concepts, making it harder for the everyday consumer to know what in the world anyone is...