The Bottom Line
Browse our award-winning blog, which covers public relations, marketing, and the tech, fintech PR, financial services PR, B2B SaaS, and cybersecurity industries. We’re pleased to recently have been awarded the 2023 MarCom Gold Award for this team effort.
You’ve Botched Your Brand…Now What?
The bigger you are, the harder you fall, and this rule extends to the corporate world. Samsung has been waging a fierce PR battle to save face surrounding constant coverage of its spontaneously combusting Galaxy 7 smartphone, and this week the company finally decided...
WONDERS & BLUNDERS: It’s Time to Hide Under a Rock
This week’s news is downright unsettling. The countdown to the election is ON, and while most of us are sick to death of the constant drone of the 24-hour political news cycle, there’s one theme that is notably lacking – security. Between the looming threat of voting...
5 Tips for Fintech Entrepreneurs
KCD PR President Kevin Dinino offers "5 Tips for Fintech Entrepreneurs" in the San Diego Business Journal, October 31, 2016 Download the article here.
The Media Relations Trifecta: Online, Print, Broadcast
In today’s media world, where can you find the best audience? It depends on who you’re trying to reach, but securing coverage in an an online, a print, and a broadcast story will certainly reach the broadest group. We recently secured such a trifecta for a client. ...
Got Press? Here’s What To Do With It!
Last week I wrote about our super successful media open house for Brain Corp’s product unveiling. Sure enough after one whole week we placed seven media stories in a combination of outlets including print, online and broadcast. For those of you in the same boat of...
Asking Questions— What Broadcast Journalism Taught Me
I spent 17 plus years as a broadcast journalist. My career was dependent on one thing,asking questions. If I didn't ask questions –a lot of them during interviews– my stories would go nowhere. We all need details. As a journalist it was always the five W's…who, what,...
Trading Places: Introducing IEX
http://fortune.com/2016/08/19/iex-group-exchange-stocks/ It’s a big day for the trading community – a new stock exchange was born. The Investors Exchange or IEX, the subject of Michael Lewis’ 2014 book “Flash Boys: A Wall Street Revolt,” made its highly anticipated...
Do Like Diddy: Cause a Commotion How the Media and Superstars Transform the NYSE
Yesterday, rap mogul and vodka entrepreneur Sean "Diddy" Combs rang the Closing Bell at the NYSE to promote his spirits brand, Ciroc. On days when big-name celebs visit, the Trading Floor is pandemonium. Burly former marines and retired police officers in NYSE...
Haters Gonna Hate: Why PR Will Live Long and Prosper
"While [PR firms] may have great contacts and they can get articles placed, they are not capable of doing a Vulcan mind meld." -Mark Cuban, Business Insider Sigh. At some point in the past few years, our journalist friends at most of our favorite business media...