The Bottom Line

Browse our award-winning blog, which covers public relations, marketing, and the tech, fintech PR, financial services PR, B2B SaaS, and cybersecurity industries. We’re pleased to recently have been awarded the 2023 MarCom Gold Award for this team effort.

Wonders & Blunders: Trust Me, I’m in Public Relations

Wonders & Blunders: Trust Me, I’m in Public Relations

What a week. Between the sweeping executive orders, widespread protests, deliberately fake news, and alarming PR surveys released at swanky alpine economic conferences, you might be led to believe that no one trusts anyone anymore. But we're here for you guys, if only...

Wonders & Blunders: When Tech and Politics Collide

Wonders & Blunders: When Tech and Politics Collide

What a mess! Some high-profile members of the international business community claim that the “fourth industrial revolution” of tech automation is taking jobs, while other execs insist that AI advancements are moving too slowly in some sectors. Financial regulatory...

Wonders & Blunders: The Future is Here and She’s Adorable

Wonders & Blunders: The Future is Here and She’s Adorable

Happy New Year! Happy 2017, wonderful readers! We hope you enjoyed the holidays and returned to work reinvigorated, ready to greet your coworkers and your new “buddy bots.” The future is here, and it’s ... adorable. Always Wanted a WALL-E? Meet Kuri! Mayfield Robotics...

Wonders & Blunders: The Floodgates are Open

Wonders & Blunders: The Floodgates are Open

Word on the street this week is "progress." We've looked back on milestone legislation enabling average investors to have a stake in startups, and looked forward at the official state of fintech in the U.S. Private equity has looked to the cloud, while Stephen Hawking...

Five Key Benefits of Outsourcing PR and Marketing Efforts

Five Key Benefits of Outsourcing PR and Marketing Efforts

True or false – when an organization is working to increase its industry presence, increase brand recognition or launch a new product or service, public relations is one of the most valuable and effective tools. If you answered true, you are on to something, my...

Communication: The Critical Key to Building Trust in Fintech

Communication: The Critical Key to Building Trust in Fintech

The financial technology industry is booming, but while adoption of digital money management platforms has been on the rise, trust in fintech firms has lagged. The World FinTech Report 2017, by Capgemini, LinkedIn and Efma, revealed that 50 percent of the world’s...

Wonders & Blunders: Bad Moon on the Rise

Wonders & Blunders: Bad Moon on the Rise

Protests, hysteria, the biggest tech IPO in years, a SUPERmoon – what a week of extremes! As long-term implications of last week's election results sink in, regulators have begun their Washington exodus, starting with SEC Chairman Mary Jo White. The President-elect...

For Fintech’s Sake, Don’t Build a Digital Wall

For Fintech’s Sake, Don’t Build a Digital Wall

This week’s cliffhanger election has conjured a whirlwind of polarized emotions, as Americans launched into either panic or celebration. The president-elect’s policies will undoubtedly affect many industries, and the connected world as we know it, including one of my...

Wonders & Blunders: The Only Certainty is that Nothing is Certain

Wonders & Blunders: The Only Certainty is that Nothing is Certain

The election is over, but its wide-ranging implications will affect nearly every business sector in ways that cannot yet be conceived. American Banker predicts that the incoming President could stifle fintech, yet Forbes’ “Fintech 50” list is so impressive that it’s...

5 Tips for Fintech Entrepreneurs

5 Tips for Fintech Entrepreneurs

KCD PR President Kevin Dinino offers "5 Tips for Fintech Entrepreneurs" in the San Diego Business Journal, October 31, 2016 Download the article here.

The Downfall of our Favorite Mythical (Fintech) One-Horned Horse

The Downfall of our Favorite Mythical (Fintech) One-Horned Horse

Unicorns may have just gone from hero to zero. Do you remember the first fintech unicorn as well as we do? The novelty days of Square have long worn off and what are we left with? According to recent reporting from Bloomberg, VCs believe those famed billion dollar...

Trading Places: Introducing IEX

Trading Places: Introducing IEX

http://fortune.com/2016/08/19/iex-group-exchange-stocks/ It’s a big day for the trading community – a new stock exchange was born. The Investors Exchange or IEX, the subject of Michael Lewis’ 2014 book “Flash Boys: A Wall Street Revolt,” made its highly anticipated...

Fintech: Better Connected Than Never Connected

Fintech: Better Connected Than Never Connected

Fortune recently reported that fintech groups from all over the world are banding together to form a world class group of superheroes called the Avengers. Just kidding. These types of superheroes operate on somewhat of a different scale and call themselves Global...

Fintech – Banking’s Revolutionary Catalyst

Fintech – Banking’s Revolutionary Catalyst

A little healthy competition never hurt anyone. Unless that competition comes in the larger than life form of fintech – then, if you’re a bank, big or small, it’s adapt or die. Over the last few years we have watched the slow growth, evolution and adoption of...

A Regulatory Framework for Fintech Disruptors

A Regulatory Framework for Fintech Disruptors

The latest fintech disruptions have led to some of the greatest advancements and transformative businesses of our time. We’ve seen increased automation in trading systems, the rise of alternative financing options like peer-to-peer (P2P) lending and equity...