The Bottom Line
Browse our award-winning blog, which covers public relations, marketing, and the tech, fintech PR, financial services PR, B2B SaaS, and cybersecurity industries. We’re pleased to recently have been awarded the 2023 MarCom Gold Award for this team effort.
Wonders & Blunders: The Future is Here and She’s Adorable
Happy New Year! Happy 2017, wonderful readers! We hope you enjoyed the holidays and returned to work reinvigorated, ready to greet your coworkers and your new “buddy bots.” The future is here, and it’s ... adorable. Always Wanted a WALL-E? Meet Kuri! Mayfield Robotics...
Wonders & Blunders: Will it pay to be contrarian in 2017? Ask the kettle
10...9...8... As the clock winds down on 2016, it’s only natural to reflect on a year chock-full of wonders and blunders, and to organize them in, say, a list. Everyone’s doing it! We’ve read so many listicle recaps of 2016 and predictions for 2017 that we started...
Wonders & Blunders: Tech Cures Everything Except Your Holiday Party Hangover
'Tis the season for eating, drinking and spending way too much. But have no fear, technology is here to fix your financial follies (unless, of course, you are Yahoo). Your IT department and automated financial assistant will save, respectively, your business and...
The Very Digital Future of Wealth Management: CRMs, Financial Planning Software and Cybersecurity
The end of 2016 is just around the corner, and while it could be fun to sit and reflect, we prefer to look toward the future. We can speculate about five or 10 years down the road about what financial services will look like (we’re predicting banks to go cashless by...
Wonders & Blunders: The Floodgates are Open
Word on the street this week is "progress." We've looked back on milestone legislation enabling average investors to have a stake in startups, and looked forward at the official state of fintech in the U.S. Private equity has looked to the cloud, while Stephen Hawking...
Five Key Benefits of Outsourcing PR and Marketing Efforts
True or false – when an organization is working to increase its industry presence, increase brand recognition or launch a new product or service, public relations is one of the most valuable and effective tools. If you answered true, you are on to something, my...
Communication: The Critical Key to Building Trust in Fintech
The financial technology industry is booming, but while adoption of digital money management platforms has been on the rise, trust in fintech firms has lagged. The World FinTech Report 2017, by Capgemini, LinkedIn and Efma, revealed that 50 percent of the world’s...
Wonders & Blunders: Bad Moon on the Rise
Protests, hysteria, the biggest tech IPO in years, a SUPERmoon – what a week of extremes! As long-term implications of last week's election results sink in, regulators have begun their Washington exodus, starting with SEC Chairman Mary Jo White. The President-elect...
For Fintech’s Sake, Don’t Build a Digital Wall
This week’s cliffhanger election has conjured a whirlwind of polarized emotions, as Americans launched into either panic or celebration. The president-elect’s policies will undoubtedly affect many industries, and the connected world as we know it, including one of my...
Wonders & Blunders: The Only Certainty is that Nothing is Certain
The election is over, but its wide-ranging implications will affect nearly every business sector in ways that cannot yet be conceived. American Banker predicts that the incoming President could stifle fintech, yet Forbes’ “Fintech 50” list is so impressive that it’s...
5 Tips for Fintech Entrepreneurs
KCD PR President Kevin Dinino offers "5 Tips for Fintech Entrepreneurs" in the San Diego Business Journal, October 31, 2016 Download the article here.
What on Earth is the “IoT?” You Should Know It’s Changing the World
The “Internet of Things” (IoT) has been all over headlines lately. As our obsession and need for life to be digitized and at-our-fingertips at all times grows, so have the many applications for giving everyday items enhanced capabilities by connecting them to a...
The Downfall of our Favorite Mythical (Fintech) One-Horned Horse
Unicorns may have just gone from hero to zero. Do you remember the first fintech unicorn as well as we do? The novelty days of Square have long worn off and what are we left with? According to recent reporting from Bloomberg, VCs believe those famed billion dollar...
Trading Places: Introducing IEX
http://fortune.com/2016/08/19/iex-group-exchange-stocks/ It’s a big day for the trading community – a new stock exchange was born. The Investors Exchange or IEX, the subject of Michael Lewis’ 2014 book “Flash Boys: A Wall Street Revolt,” made its highly anticipated...
Fintech: Better Connected Than Never Connected
Fortune recently reported that fintech groups from all over the world are banding together to form a world class group of superheroes called the Avengers. Just kidding. These types of superheroes operate on somewhat of a different scale and call themselves Global...
Fintech – Banking’s Revolutionary Catalyst
A little healthy competition never hurt anyone. Unless that competition comes in the larger than life form of fintech – then, if you’re a bank, big or small, it’s adapt or die. Over the last few years we have watched the slow growth, evolution and adoption of...
A Regulatory Framework for Fintech Disruptors
The latest fintech disruptions have led to some of the greatest advancements and transformative businesses of our time. We’ve seen increased automation in trading systems, the rise of alternative financing options like peer-to-peer (P2P) lending and equity...
Fintech – Banking’s Revolutionary Catalyst
A little healthy competition never hurt anyone. Unless that competition comes in the larger than life form of fintech – then, if you’re a bank, big or small, it’s adapt or die. Over the last few years we have watched the slow growth, evolution and adoption of...
Fintech Frenzy: 5 Industry Innovators to Watch
It’s been said many times … businesses that are not evolving are dying. This inescapable truth is becoming more and more of a reality in the financial space with each passing day. Not only does the fintech space continue to thrive – Citigroup recently reported that...
5 Marketing Trends That Are Impacting the Fintech Industry Right Now
To succeed as a marketer in 2016, the needs and experiences of your customers need to be at the forefront of your mind, regardless of the industry you operate in. Marketing strategies must constantly be adjusted based on changes in technology, analytics and customer...