The Bottom Line
Browse our award-winning blog, which covers public relations, marketing, and the tech, fintech PR, financial services PR, B2B SaaS, and cybersecurity industries. We’re pleased to recently have been awarded the 2023 MarCom Gold Award for this team effort.
A Hot Gal, Hot Weather, and Hot Fintech Summer
This summer has been HOT, HOT, HOT, in more ways than one. It seems like every time we open up an app or the paper, turn on the news, or scroll social media, there are three subjects we are sure to see right away: HOT GALS: Women in entertainment are absolutely...
Demystifying Web3 to Captivate Your Audience
Web3 has revolutionized the internet, transforming how we interact, transact, and communicate online. This iteration of the internet revolves around decentralization and user-centricity. As the ecosystem gains momentum, the demand for well-crafted content on the...
Why Go with a Specialized PR Agency?
Why should I go with a specialized public relations agency instead of a large, national-scaled firm with a big name? It’s a question our clients ask us all the time. But who is better to tell you about why to consider a smaller, more specialized PR firm than the...
How Can Fintech Foster Financial Independence?
Happy Fourth of July! It's Independence season here in the USA, but these days, I find myself almost gasping when I hear the price of certain items or the interest rate associated. I would venture to say my reaction has become all too normal for many consumers across...
Getting Dad Interested in Fintech
Father’s Day is over, but that doesn’t mean you should stop pretending to care about your dad’s interests! Perhaps, even, you should consider getting him into your very own interests. Oh look – fintech is a great interest! But what the heck is it? We’re glad you...
The SEC Takes on Binance and Coinbase: Breaking Down the Legal Battles
If you're not following all things crypto you might have missed that the Securities and Exchange Commission (SEC) recently filed lawsuits against two of the world’s two largest crypto exchanges, sending ripples throughout the entire industry. The implications of these...
4 (Lesser Known) Trends We’re Seeing in Digital Assets
Lately, it seems that articles in the digital assets space only cover the price of Bitcoin and the ongoing regulatory conversation and the various associated lawsuits (and let’s not forget the Ledger ‘Recover’ kerfuffle). However, keen observers will see that there...
Fintech Nexus 2023: Unveiling the Future of Financial Technology
In the fast-paced realm of financial technology, the annual Fintech Nexus conference is widely anticipated by industry professionals and enthusiasts alike. Fintech Nexus 2023 proved to be a captivating event, showcasing the latest advancements, trends, and...
Consensus 2023: What Doesn’t Kill You Makes You Stronger
Our team just got back from this year’s Consensus by CoinDesk, and it sure looked different than last year’s event in several ways. First, the conference had been significantly scaled down from the overwhelming pomp and circumstance in 2022. The stages were smaller,...
3 Ways Fintech is Getting Greener
When you hear the phrase “going green,” you probably think about a certain angry superhero or a fun, cartoon ogre that lives in a swamp – or maybe that’s just us. But what do you think of the fintech industry? It may be surprising to learn, but fintech has begun to...
It’s Not You, It’s M(Elon): Navigating Twitter with Brands and Media Leaving
As PR professionals, being present and active on Twitter is part of our daily routine. It’s our go-to for quick news hits, a space to interact with the media on a more personal level, and of course, somewhere to take a break and catch some laughs. However, with the...
Innovative Fintech Trends: Looking Forward to 2023
By the numbers, 2022 was not a great fiscal year for the financial technology industry. We’re deep into the freeze of crypto winter with Bitcoin taking a dive from the beginning of the year and hovering around $17,000 for the last few months, and global funding of...
Savings FOMO is Real, and Embedded Loyalty Solutions are Keeping Customers from Missing Out
This post was also published on FinTECHTalents Customer loyalty rewards programs have become a best practice for retailers and service providers of all kinds and have been since American Airlines introduced the first frequent flier program in 1981. Rewards programs...
A Price Comparison for Retailers: Create Seamless Experiences or Get Left Behind
This post was also published on FinTECHTalents The COVID-19 pandemic completely transformed the way that consumers shop, and many of these new practices have been shaped into our daily routines. Digital transformation has been sweeping businesses across the world, and...
Money 20/20 Report from PR Pros: Fintechs, Partnerships, and Networking Win Big!
Leave it to Elvis Presley to perfectly sum up how the KCD PR team feels following a whirlwind four days in the Neon Capital of the World for our favorite event of the year, Money 20/20: “Bright light city gonna set my soul Gonna set my soul on fire… …How I wish that...
Chasing Cash for Content: Embedded Finance Solutions Can Help Creators
This post was also published on FinTECHTalents The increase of brand awareness and engagement on social media usage for the better part of a decade has created two types of content architects—the individual creator and the corporation. The individual creator is...
Flight to Quality: Crypto’s Version of Flying South for the Winter
It feels like we’ve been hearing nothing but doom and gloom from the financial markets this year, especially in the crypto space after the crashes of Terra and Celsius. When these crashes, specifically Terra’s, took place, we saw an immediate “flight to quality”...
Will Regulation Slow Down Growth in the Fintech Sector?
We have all seen this movie before: innovators create a new technology and the public voraciously consumes it. The new product or service falls outside of existing regulation, so the companies who own the technology freely decide how they grow market share and profit....
Fintech IPO Frenzy Goes to Ludicrous Speed
The Coronavirus pandemic has impacted virtually every sector in the U.S. economy in one way or another. Some sectors, such as the retail, food, transportation and lodging industries have taken heavy losses as a result of this virus. But other subsectors have largely...
In a Post- Pandemic Apocalypse, the Financial Newsroom Continues to Adapt
This post was also published on FinTECHTalents Much like the rest of the world, the media landscape is changing in front of our eyes. The shift to digital media has long been in flight and broader trends such as cable-cutting and mobile device reliance, means that...