The Bottom Line

Browse our award-winning blog, which covers public relations, marketing, and the tech, fintech PR, financial services PR, B2B SaaS, and cybersecurity industries. We’re pleased to recently have been awarded the 2023 MarCom Gold Award for this team effort.

Why Go with a Specialized PR Agency?

Why should I go with a specialized public relations agency instead of a large, national-scaled firm with a big name?   It’s a question our clients ask us all the time. But who is better to tell you about why to consider a smaller, more specialized PR firm than the...

How Can Fintech Foster Financial Independence?

Happy Fourth of July! It's Independence season here in the USA, but these days, I find myself almost gasping when I hear the price of certain items or the interest rate associated. I would venture to say my reaction has become all too normal for many consumers across...

Getting Dad Interested in Fintech

Father’s Day is over, but that doesn’t mean you should stop pretending to care about your dad’s interests! Perhaps, even, you should consider getting him into your very own interests. Oh look – fintech is a great interest!  But what the heck is it? We’re glad you...

4 (Lesser Known) Trends We’re Seeing in Digital Assets 

Lately, it seems that articles in the digital assets space only cover the price of Bitcoin and the ongoing regulatory conversation and the various associated lawsuits (and let’s not forget the Ledger ‘Recover’ kerfuffle).   However, keen observers will see that there...

Consensus 2023: What Doesn’t Kill You Makes You Stronger

Our team just got back from this year’s Consensus by CoinDesk, and it sure looked different than last year’s event in several ways. First, the conference had been significantly scaled down from the overwhelming pomp and circumstance in 2022. The stages were smaller,...

3 Ways Fintech is Getting Greener

When you hear the phrase “going green,” you probably think about a certain angry superhero or a fun, cartoon ogre that lives in a swamp – or maybe that’s just us. But what do you think of the fintech industry? It may be surprising to learn, but fintech has begun to...

Innovative Fintech Trends: Looking Forward to 2023

By the numbers, 2022 was not a great fiscal year for the financial technology industry. We’re deep into the freeze of crypto winter with Bitcoin taking a dive from the beginning of the year and hovering around $17,000 for the last few months, and global funding of...

Will Regulation Slow Down Growth in the Fintech Sector?

We have all seen this movie before: innovators create a new technology and the public voraciously consumes it. The new product or service falls outside of existing regulation, so the companies who own the technology freely decide how they grow market share and profit....

Fintech IPO Frenzy Goes to Ludicrous Speed

The Coronavirus pandemic has impacted virtually every sector in the U.S. economy in one way or another. Some sectors, such as the retail, food, transportation and lodging industries have taken heavy losses as a result of this virus. But other subsectors have largely...