Esports Technologies –
High-Tech
Opportunity
Esports Technologies came to KCD PR in need of investor relations support ahead of their IPO in the spring of 2021. The esports wagering technology company needed the support of an investor relations team with fintech knowledge that could develop and manage the necessary requirements for a successful roadshow and public offering. Investor relations and communications needs included the following: Developing investor relations messaging, sourcing analysts, media training for executives and spokespeople, IPO roadshow training and media relations strategy and management for elevating awareness of the IPO. Esports Technology was in a competitive space with tight restrictions in the U.S. The company also had key executives in Ireland, Malta, and San Diego, CA.
Solution
KCD PR developed and led every aspect of the investor relations strategy and activity leading up to the IPO. The KCD PR team was able to navigate and create a virtual roadshow due to the start of the COVID-19 pandemic. This virtual roadshow included all investor deck creation and outreach to key analysts and media to drum up interest in the upcoming IPO under the ticker of EBET.
Results
Overall, the team generated over 168 media placements. Esports Technologies was named one of the “most successful IPOs of 2021.” Multiple pieces of coverage were secured in Marketwatch, Barron’s, and other high-profile outlets.
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