CyberCatch – High-Tech
Opportunity
CyberCatch came to KCD PR as a recently-launched brand that wanted to emerge as a new leader in the cybersecurity industry—an already competitive space. The client was looking to secure new media opportunities with top tier online, print, and broadcast publications in both the regional and national press.
Solution
To generate awareness and highlight CyberCatch among other cyber firms, KCD PR organized a PR strategy that included conducting aggressive media outreach to regional and national media outlets, in order to secure numerous opportunities for CyberCatch. Additionally, KCD PR worked with the CyberCatch team on a press release that outlined the mission, vision and goals of CyberCatch, along with why this company played an integral role in the safety and protection of small to mid-sized businesses in and outside of San Diego.
Results
KCD PR secured numerous broadcast and print media opportunities for CyberCatch. This helped raise awareness around the company’s launch, provided visibility for their SMBVR reports, and established CEO Sai Huda as a respected thought leader in the space. This included media both locally and nationally, gaining awareness for CyberCatch to the SMB audience in the San Diego and national media markets.
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