CyberCatch came to KCD PR as a recently-launched brand in January that wanted to emerge as a new leader in the cybersecurity industry—an already competing space. The client wanted to secure new media opportunities with top tier online, print, and broadcast publications in both the regional and national press.
To generate awareness and highlight CyberCatch among other cyber firms, KCD PR organized a PR strategy that included conducting aggressive media outreach to regional and national media outlets, in order to secure numerous opportunities for CyberCatch. Additionally, KCD PR worked with the CyberCatch team on a press release that outlined the mission, vision and goals of CyberCatch, along with why this company played an integral role in the safety and protection of small to mid-sized businesses in and outside of San Diego.
KCD PR secured several broadcast and print media opportunities for CyberCatch. This helped raise awareness around the company’s launch as well as their SMBVR reports. This included media both locally and nationally, gaining awareness for CyberCatch to the SMB audience in the San Diego and national media markets.