California Bank and Trust came to KCD PR after not using a PR firm in many years. The California based banking company wanted a localized message that also allowed for them to play up the backing of a large corporation. They also wanted to ensure greater visibility for the company to help achieve their overall goals. They need help build a cohesive marketing, social, and PR strategy that complemented one another.
The PR team helped to develop company messaging and press kit materials to build a cohesive narrative within key media targets. We also raised awareness on a month-by-month basis of California Bank & Trust’s critical role in building businesses in California and its leadership in key trends in the banking industry. This also helped establish CB&T executives as thought leaders around trends in small business growth and other topics to promote the company’s authority, expertise, and position within the competitive landscape.
KCD PR secured several media opportunities for Cal Bank & Trust with angles centered around key trends in the banking industry that helped the bank position its spokespeople as experts in the field.
Additionally, the PR team assisted California Bank & Trust with awards submissions resulting in them winning a number prominent industry awards, including the DotCOMM award and San Diego’s Best from the San Diego Union-Tribune.