California Bank & Trust – Financial Services
Opportunity
California Bank and Trust came to KCD PR after not using a financial PR firm in many years. The California-based bank wanted a regional message that showcased its expertise across key markets throughout California with a goal of reaching more small and medium sized business owners. They also wanted to ensure greater visibility for the company to help achieve their overall goals. They needed help building a cohesive integrated marketing, social media and PR strategy.
Solution
KCD PR developed engaging company messaging and press kit materials to build a cohesive narrative within key media targets. We also raised awareness on a month-by-month basis of California Bank & Trust’s critical role in building businesses in California and its leadership around key trends in the banking industry. This also helped establish bank executives as thought leaders around trends in small and medium business ownership and other topics to promote the company’s authority, expertise, and position within the competitive landscape.
Results
KCD PR secured several local and top-tier media opportunities for California Bank & Trust with angles centered around key trends in the banking industry that helped the bank position its spokespeople as experts in the field.
Additionally, KCD PR led California Bank & Trust’s awards program, resulting in the bank winning close to a dozen new prominent industry awards, including the DotCOMM award and San Diego’s Best from the San Diego Union-Tribune.
Free 15-min PR strategy consulting session
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