Brain Corp – High-Tech
Opportunity
Brain Corp is a SoftBank Vision Fund and Qualcomm Ventures funded, San Diego-based AI company creating transformative core technology for the robotics industry. The firm was seeking brand visibility to support several new product launches and announcements, as well as recognition as a leader in the high-tech space. Specifically, Brain Corp wanted to be known as the leading company in the creation of core robotics technology. Brain Corp asked KCD PR to advance that message to key technology and business media outlets, as well as effectively communicate their upcoming announcements and partnerships, especially their partnership with Walmart.
Solution
KCD PR needed to grab the attention of technology reporters that cover major companies like iRobot and Google to make introductions and build relationships before Brain Corp’s major announcements. This was a difficult task for a startup and required a strategic plan that could be quickly implemented while securing as many relevant interviews as possible. This gave reporters an opportunity to learn about a company at the forefront of developing a vision-based artificial intelligence solution, a “brain” that provides autonomous navigation for self-driving machines. It also gave Brain Corp the opportunity to build independent relationships with reporters and better understand how stories are put together. KCD PR needed to ensure these initial relationships were strong, especially knowing the impactful announcements Brain Corp had planned throughout the upcoming year.
Results
Reporters from Bloomberg, TechCrunch, The Wall Street Journal, Forbes, Fortune and ZDNet found the story angles compelling enough to meet with Brain Corp to talk about the company, its BrainOS software, product announcements and the future of the robotics industry.
Brain Corp’s first of two Walmart partnership announcements received over 600 pieces of coverage from KCD PR’s pitching efforts, including being featured in an on-air segment of BBC Click.
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