Brain Corp – High-Tech

KCD needed to grab the attention of technology reporters that cover major companies like iRobot and Google to make introductions and build relationships before Brain’s major announcements came about. Starting out this was a difficult task for a startup and required a strategic plan that could be quickly implemented, as well as securing as many interviews with reporters as possible. This would give the reporters an opportunity to learn about a company at the forefront of developing a vision-based artificial intelligence solution, a “brain” that provides autonomous navigation for self-driving machines. It would also give Brain Corp the opportunity to build independent relationships with reporters and better understand how stories are put together. KCD needed to ensure these initial relationships were strong, especially knowing of all the big announcements Brain was going to have throughout the year.