As a start-up in a niche market with several competitors, Bitwave came to KCD PR looking to break through and gain exposure. Most importantly, the team wanted to position themselves as key leaders in the industry and offer their insight to enterprises who can trust their expertise. Additionally, they wanted to lift their exposure through press releases and thought leadership content.
KCD PR developed a strategy to offer Bitwave as a key source to B2B and trade industries looking to gain insight on cryptocurrency tax and accounting. We also worked with the team to push out multiple press releases, as well as sourced and developed thought leadership and byline content.
KCD PR secured numerous media and byline opportunities for Bitwave, to expose the brand and spotlight its leaders as key voices in the industry. This included securing coverage on Forbes Advisor, CoinTelegraph, and Time / Next Advisor, MONEY.com, and Bloomberg Tax.