The Bottom Line
Browse our award-winning blog, which covers public relations, marketing, and the tech, fintech PR, financial services PR, B2B SaaS, and cybersecurity industries. We’re pleased to recently have been awarded the 2023 MarCom Gold Award for this team effort.
Fintech: Better Connected Than Never Connected
Fortune recently reported that fintech groups from all over the world are banding together to form a world class group of superheroes called the Avengers. Just kidding. These types of superheroes operate on somewhat of a different scale and call themselves Global...
Silicon Valley … the New Monopoly Game
A recent New York Times article on tech giants took me back to high school. In high school there is that coveted group of “cool kids,” they do things their way, and most importantly they protect their territory. Well Silicon Valley has been that group for a long time,...
NYSE or Nasdaq? Ask the Airwaves
As competition between the exchanges heat up, so do the PR and marketing perks. I love bumping into old friends -- especially in the pages of US News and World Report. David Ethridge is now Managing Director for PricewaterhouseCoopers’ Deals practice, but for five...
KCD PR Expands High-Tech Communications Practice
KCD PR, a San Diego-based public relations and content marketing agency that provides communications counsel for leaders in the financial services, fintech and high-tech industries, today announced it has added Brain Corporation of San Diego and 1st Global,...
Fintech – Banking’s Revolutionary Catalyst
A little healthy competition never hurt anyone. Unless that competition comes in the larger than life form of fintech – then, if you’re a bank, big or small, it’s adapt or die. Over the last few years we have watched the slow growth, evolution and adoption of...
A Regulatory Framework for Fintech Disruptors
The latest fintech disruptions have led to some of the greatest advancements and transformative businesses of our time. We’ve seen increased automation in trading systems, the rise of alternative financing options like peer-to-peer (P2P) lending and equity...
KCD PR Wins Three Communicator Awards for Communications and Web Design Expertise
Agency was awarded one Communicator Award of Excellence and two Awards of Distinction SAN DIEGO – KCD PR, a San Diego-based public relations and inbound marketing firm, announced it was recently awarded three top honors by the 2016 Communicator Awards program for its...
Fintech – Banking’s Revolutionary Catalyst
A little healthy competition never hurt anyone. Unless that competition comes in the larger than life form of fintech – then, if you’re a bank, big or small, it’s adapt or die. Over the last few years we have watched the slow growth, evolution and adoption of...
Join us for Our Upcoming Webinar on Cybersecurity in Financial Services
Join KCD PR for a live webinar: Cybersecurity and Financial Services: Understanding the Risks, Thursday June 9 at 11 a.m. PST/2 p.m. EST. This will be an engaging conversation on a hot topic for every business operating in the fintech and financial services space –...
Three e-Construction Innovations Disrupting the Transportation Industry
America’s transportation infrastructure is in need of new solutions that help to build safer roads and bridges. According to an American Society of Civil Engineers’ report, more than 200 million trips are taken daily across deficient bridges in the nation’s largest...
Fintech Frenzy: 5 Industry Innovators to Watch
It’s been said many times … businesses that are not evolving are dying. This inescapable truth is becoming more and more of a reality in the financial space with each passing day. Not only does the fintech space continue to thrive – Citigroup recently reported that...
Chasing Capital: How to Communicate Your Business’ Value When Seeking Funding
In the world of startups and venture capitalists, validity is king. Simply put, no established lender or VC will fund a business without a good track record, as most VCs base their decisions off the startup’s year-over-year revenue and financials. So how do you...
5 Marketing Trends That Are Impacting the Fintech Industry Right Now
To succeed as a marketer in 2016, the needs and experiences of your customers need to be at the forefront of your mind, regardless of the industry you operate in. Marketing strategies must constantly be adjusted based on changes in technology, analytics and customer...
Twitter: 140 and Beyond and What It Means for Marketers
According to Re/code’s recent report, Twitter will eventually (in the very near future) allow its users to publish long-form content…meaning tweets will no longer have a 140-character-limit. Twitter turned heads nine years ago when it first introduced its service,...
5 Ways to Tell if Your Firm is a Leader in Your Space
We all want to believe that our company is a leader in the industry we serve. Whether you are a CEO or an administrative assistant, we take pride in knowing that our firm is a dominant player in our particular space. We’re Americans after all. www.digitaltrends.com...
Does Your Business Need a Public Relations Plan for 2016?
This article has been updated. The original was published in Small Biz Resources. For many business owners, hiring a public relations firm may be the last thing on your mind. For others, tight budgets may force you to simply put PR and marketing on hold until you...
4 Reasons to Take Your Team to Happy Hour this Holiday Season
Working the nine to five grind is an already arduous task for most. Add an undesirable work environment to the mix and you’ll have one unhappy camper. Using Happy Hour to create a workplace culture that fosters employee relationships and values more than just...
5 Media Relations Tips to Get Your Company Noticed this Holiday Season
Image via zastavki.com While the definition of public relations continues to expand and new tactics are adopted to keep up with technology in the digital age (think inbound marketing, blogging, social media, etc.), media relations will always remain a core component...
5 Simple Design Hacks to Improve the Shareability of Your Blog
Let’s paint a picture. You just finished your magnum opus of a blog. It has the perfect word count, compelling content backed up by hours upon hours of research and you’ve optimized it to a pulp. It’s gone through five levels of revisions all the way up to the CEO. In...
10 Years of Google Analytics and 10 Reasons Why You Should Be Using It
Google announced on their blog earlier this month, its anniversary of the launch of Google Analytics! Hats off to Google for setting the analytics benchmark, or what we refer to today as “digital marketing analytics.” Google has taught us that a website alone isn’t...