The Bottom Line
Browse our award-winning blog, which covers public relations, marketing, and the tech, fintech PR, financial services PR, B2B SaaS, and cybersecurity industries. We’re pleased to recently have been awarded the 2023 MarCom Gold Award for this team effort.
Behind the Coin – Environmental Considerations of Bitcoin Mining
Over the past ten years, the development of cryptocurrencies has exploded. Several cryptocurrencies have emerged into mainstream acceptance with the most popular being Bitcoin. The cryptocurrency has seen massive growth from being valued at less than one cent in May...
Reimagining Social Media Strategy for the Financial Services Industry
In the past year since the COVID-19 pandemic started, major gaps in the financial industry have been exposed. Most notably, how financial institutions connect, engage, and communicate with customers online via their social media strategy. Before the pandemic, banks...
Want Better PR Results? Involve Your Customers in 5 Steps.
We’ve all been there. You have a FANTASTIC new customer to announce who will really skyrocket your public relations program and make the top-tier media outlets take notice of your brand. But the customer won’t play PR ball. How do you get customers on board with...
Cryptocurrency Cements its Legitimacy in the Marketplace
If cryptocurrency played in a movie, it’d star as Ronald Miller in the 80’s romantic comedy classic, Can’t Buy Me Love. That’s right - long before Patrick Dempsey broke hearts as McDreamy in Grey’s Anatomy, he starred as a loveable “McGeeky” high school nerd. Like...
Navigating the IPO Quiet Period
Congrats! Your company just completed its initial public offering and is now publicly traded. After spending the past several weeks in endless meetings with investors, lawyers and your IR team, the natural response from any entrepreneur would be to shout from the...
Senior Associate, Financial PR (San Diego or Virtual)
Our ideal candidate is a news and digital marketing junkie, who loves the thrill of pitching top-tier business media, writing a timely blog post and managing client PR & marketing campaigns. Pitching the Wall Street Journal or TechCrunch? No problem. Searching and...
Associate, Fintech PR (San Diego or Virtual)
Our ideal candidate is a media relations and digital dynamo, who loves the thrill of pitching top-tier business media, writing a timely blog post and driving client PR & marketing campaigns. Pitching the Wall Street Journal or TechCrunch? No problem. Searching and...
How to Stay Relevant in a Crowded Financial Services Market
In today’s crowded marketplace it can feel like a daunting task to stay relevant and stand out. By being creative and focusing energy on the factors that resonate the most with your target audience, you can establish a solid market presence for your brand that...
How Credit Unions Will Optimize Hybrid Remote Work Models, Even in a Client-Facing Retail Environment
With vaccinations increasing and the world opening back up, company deadlines for workers to return to the office are starting to appear. Employees who’ve become comfortable with their remote routine may not want to return to the office. Others may welcome it,...
5 Steps to Ensure a Smooth IPO Process
The financial ecosystem is in for a wild ride, and we’re only four months into the year. First, there was the GameStop frenzy that no one saw coming. Then, NFTs blew up so quickly that Saturday Night Live made a music video about it. And now, China is giving the U.S....
CEO Spotlight: Angela Vlach, President and CEO of Financial Advocates
This week's Bottom Line Blog highlights a leader in the financial services industry who has dedicated her career to advancing the independent practices of Financial Advisors around the country. Angela Vlach is the President and Chief Executive Officer of Financial...
Stablecoins – A Crypto Alternative for the Risk Averse
Cryptocurrencies have gained traction since Bitcoin emerged in 2009. But more than ten years after its introduction to the market, it continues to suffer from extremely high volatility. While stablecoins have become one of the hottest issues in this space. Stability...
Your First Communications Hire: A CMO vs. an Agency
As a business grows, so does its need for expertise in various functions. A CEO makes strategic decisions about filling specific roles, usually in a particular order such as operations, finance, technology, and human resources. At some point, there is a requirement...
America’s Next Top Fintechs Count on Brand Reputation and Persona to Win
In early March 2020, as the stock market plummeted and businesses shut down at an alarming rate, financial startup Robinhood welcomed in a new crop of young investors eager to bet big on a shaky stock market. Following Warren Buffet’s sage investing advice to “buy low...
The Trade Heard Around the World – Will the GameStop Controversy Lead to a New Wave of Regulations?
The call for regulation is growing louder this year. Not only is the booming fintech economy creating cause for concern around security and privacy, but this year’s GameStop/Reddit stock market fiasco put Capitol Hill and Wall Street on high alert. If it appears that...
Networking in 2021: A Distanced Dilemma
While many PR and marketing professionals love to hate the forced pleasantries involved with networking events, the reality is that in-person networking is one of the most important aspects of growing one’s career and business. In addition to making new connections,...
Four Emerging Trends Leading the Small Business Comeback
Small businesses are the lifeblood of the U.S. economy. In 2019, the Small Business Administration (SBA) reported 30.7 million small businesses in the U.S., providing jobs to 47.3% of the country’s private workforce. The pandemic has since changed all that, forcing...
Will Regulation Slow Down Growth in the Fintech Sector?
We have all seen this movie before: innovators create a new technology and the public voraciously consumes it. The new product or service falls outside of existing regulation, so the companies who own the technology freely decide how they grow market share and profit....
Fintech IPO Frenzy Goes to Ludicrous Speed
The Coronavirus pandemic has impacted virtually every sector in the U.S. economy in one way or another. Some sectors, such as the retail, food, transportation and lodging industries have taken heavy losses as a result of this virus. But other subsectors have largely...
Fintech Tools that Forever Shaped Society in 2020
As we finish out the first week of 2021, the desire to put all memories of 2020 in a box and fling it out of the stratosphere is tempting to say the least. However, despite the negativity, frustration, and economic instability brought on by last year’s mass shutdowns,...