The Bottom Line
Browse our award-winning blog, which covers public relations, marketing, and the tech, fintech PR, financial services PR, B2B SaaS, and cybersecurity industries. We’re pleased to recently have been awarded the 2023 MarCom Gold Award for this team effort.
How to Get Your Company Announcement Noticed in 2021 and Beyond
Unlike the NFL, there is no RedZone for reporters to immediately switch to when your fresh, exciting company announcement is made. Journalists are more than likely juggling multiple priorities, beats, and assignments, and don’t have the ability to drop what they are...
KCD PR Partners with FinTech Connector to Amplify the Next Generation of Fintech Innovation
KCD PR, an integrated communications agency for the financial services, fintech and technology industries, today announced its role as a founding member and exclusive PR agency of record for FinTech Connector – a member-driven, innovation, collaboration and investment...
Three Tips for an Experienced Spokesperson to Master
There are two types of spokespeople in this world. One seeks out constant media training to improve upon this skill set, and the other takes on media training with a “one and done” approach. The former realizes that even the most skilled spokesperson needs consistent...
Driving Financial Inclusion With Embedded Finance
This summer, we experienced first-hand a demonstration of what inclusion in the sports world looks like through the Tokyo Olympics 2021. The global event introduced new sports like skateboarding to the masses, and reintroduced events like softball and karate into the...
AI is Creating Tech Jobs, Not Replacing Them
It’s the classic plot to everybody’s favorite sci-fi movie – humans creating robots so advanced that they exceed our intelligence expectations and take over the world. In the past several years, the world has seen significant strides in artificial intelligence (AI)...
The Ever-Changing Media Landscape: Forbes is Going Public
In what may seem like a surprising move to the average consumer, Forbes recently announced its plans to go public via a merger with a publicly-traded special-purpose acquisition company (SPAC), Magnum Opus Acquisition. The deal – expected to be valued at $630 million...
Five Stages of Landing Your Brand in The Wall Street Journal
The crème de la crème of business journalism – The Wall Street Journal, The New York Times, The Financial Times – is on most companies’ dream list of publications. It’s an honor to be quoted, featured, or even mentioned in these coveted outlets, but it’s also some of...
Virtual Events Are Sticking Around – Here’s How to Make the Most of Them
We all know, events and conferences were hard to come by in 2020 due to the state of emergency caused by the COVID-19 pandemic. The global crisis caused many pain points for so many people and even put a hold on some aspects of PR and marketing such as postponing live...
Customer Experience is the Name of the Customer Loyalty Game
Nowadays, capturing customers’ attention and loyalty is more complex than simply creating a well-functioning product accompanied by a catchy slogan. Consumers are constantly inundated with information from physical and digital sources across multiple channels, and at...
Social Media Engagement Rules: How Not to be the Next Social Media Flop
The rules of social media engagement as you know them, are dead. In a year’s time—which may have felt like a decade, given the circumstances—we’ve been introduced to two new platforms (Tik Tok and Clubhouse) while the likes of Twitter, Instagram, and Facebook have...
3 Things We Can Expect as Conferences and Events Make a Comeback
2020 was a year we all want to put in our rear-view mirror. COVID-19 had a large impact on nearly all industries and businesses. Examining the PR and marketing industries, companies were forced to adjust workplace settings, budgets, upcoming announcements, and many...
#JournalistTwitter: A Guide to Building Media Relationships
The endless pit that is social media truly has something for everyone. Gen Z has TikTok, your grandma has Facebook, picture-perfect parasocial #influencers have Instagram – and then there’s Twitter – the holy grail of journalist updates, rants, raves, and requests....
5 Steps to Ace Any Broadcast Interview
Zoom meeting, step aside! Broadcast media is akin to opening night on Broadway – live and a tad nerve-wracking. Whether it’s a local news channel or prime time with Bloomberg TV, the stakes are higher in broadcast as there’s little margin for error and episodes live...
How to Execute Your Funding Announcement
Whether you are an early or late-stage startup, the moments of securing additional funding are monumental. According to recent data from Crunchbase, global venture capital funding in the first half of 2021 saw more than $288 billion invested worldwide. Crunchbase also...
Hot Off the Press: How to Effectively Engage in “Newsjacking”
As public relations professionals, it’s our job to stay up to date on hot news topics by regularly following current trends and events so we can seamlessly position clients to become a part of the conversation. This tactic is known in the industry as “newsjacking.”...
3 Questions to Ask Before Creating a Strategic Communications Plan
Public relations is not a magic pill, nor is it a band-aid for ineffective marketing campaigns or broken systems. Rather, public relations feeds into a company’s overall marketing strategy by raising brand awareness in the form of earned media, speaking engagements,...
The PESO Model™ : Fintech Companies Crushing It
When it comes to driving successful public relations and communication plans, various strategies can be used to produce desirable results. The media landscape has constantly evolved as digital content continues to rise and audiences are now consuming their news and...
3 Keys to a Successful Virtual IPO Roadshow
You’ve spent years developing your product, fine-tuning your messaging, and scaling your business. Between multiple funding rounds, hiring team members, expanding sales and marketing, you’ve carved out a niche for your fintech business and are ready for the next level...
Behind the Coin – Environmental Considerations of Bitcoin Mining
Over the past ten years, the development of cryptocurrencies has exploded. Several cryptocurrencies have emerged into mainstream acceptance with the most popular being Bitcoin. The cryptocurrency has seen massive growth from being valued at less than one cent in May...
Reimagining Social Media Strategy for the Financial Services Industry
In the past year since the COVID-19 pandemic started, major gaps in the financial industry have been exposed. Most notably, how financial institutions connect, engage, and communicate with customers online via their social media strategy. Before the pandemic, banks...