The Bottom Line
Browse our award-winning blog, which covers public relations, marketing, and the tech, fintech PR, financial services PR, B2B SaaS, and cybersecurity industries. We’re pleased to recently have been awarded the 2023 MarCom Gold Award for this team effort.
The Digital Future of Wealth Management is Bright
This post was also published on FinTECHTalents Prompted by smartphones, fast Wi-Fi and more recently, the COVID-19 pandemic, financial services companies are offering tailored experiences to fit the needs and interests of their target personas. Consumers expect a...
The Dos and Don’ts of Twitter Marketing for Business
Twitter has come a long way since its humble beginning in 2006. The social media giant today has more than 145 million active daily users, according to HootSuite1, and has famously fueled political movements like the Arab Spring and Black Lives Matter, and skyrocketed...
LinkedIn Features to Crush Marketing Goals
LinkedIn has quickly become one of the easiest and preferred ways to network and market. In fact, the company reports over 660 million users spread out over 200 countries. LinkedIn is not just modeled for the individual user or job seekers. Company pages are also a...
The Top Three Tips for Marketing on TikTok
As the newest popular social media platform, TikTok is experiencing rapid growth. The platform now holds 800 million monthly active users and an average daily view time of 52 minutes, creating an opening to an almost untapped market for creative and fast-thinking...
Achieving the Best Results on Facebook and Instagram
Want better results from your social media marketing? Then it’s time to level up your understanding of each platform to help you grow your business. In this new four-part social media marketing series we dive into some of the top social platforms today and explain how...
CEO Brand Tools that Unlock Opportunity and Demand Results
Many CEOs and other corporate executives believe that their reputation is largely dependent upon the company they represent. The fact is that executives who actively work on promoting their own personal brand can also elevate the public's opinion of their companies. A...
The Aftermath: How the Pandemic Has Reshaped the Transportation Industry for Good: A Q&A with Comdata’s Justin King
After months of sheltering in place and watching cities and neighborhoods close up shop due to the coronavirus, it seems that many of us are starting to peek our heads out the window again. Meanwhile, many critical industries, from healthcare to transportation, kept...
The Five Keys to PR Success for Tech Startups
When it comes to startups, there is no such thing as a one-size-fits-all PR and marketing strategy. Over the last eleven years, KCD PR has worked with dozens of startups of all shapes and sizes in a variety of different industries including artificial intelligence,...
Adapting Your Marketing Strategy During COVID-19
A crisis can either make or break a marketing team’s success. In the wake of COVID-19, many businesses have reduced or cut their marketing budgets completely. However, if you want to thrive, you can not cut marketing out for long. As the world starts to open back up...
CNBC Journalist Advises PR Pros: Here’s How Media Relations has Changed in Wake of COVID-19
Editor's Note: This pandemic is changing and shaping our lives in so many new ways. For public relations professionals and journalists now thrust into WFH (work from home) status, the news and stories all seem to revolve around COVID-19. We wanted to know just how...
Fintech in the Post-Covid-19 World: What’s Next?
The Covid-19 virus has affected Americans in all walks of life and on many levels. Americans have been forced to adapt to a new reality in many ways, and the financial sector has been no exception. Many consumers who used to deal face-to-face with financial planners,...
In the Post-COVID World, Here’s Three Reasons Why Businesses Will Thrive
If you were to ask any entrepreneur, PR or marketing professional to describe their business it would fall under two categories – before COVID and after COVID. Before the pandemic, most tech PR and marketing businesses were on a trajectory for growth in 2020,...
COVID-19 Related Cyber Attacks Are On The Rise – Is Your Company Next?
The COVID-19 pandemic has revealed a crack in many business’ security systems as hackers have exploited the vulnerabilities in work-from-home tools. We’ve compiled a list of recent developments in the cybersecurity world such as work from home orders, Zoom’s privacy...
The Technology Revolution is in Hyperdrive
A digital transformation is underway. In warp-speed, tech is allowing us to function at home during the coronavirus pandemic safely. For most of us, there is no other option. Moreover, several tech sectors are booming and taking center stage for the future of society...
Supporting Small Business Marketing During COVID-19 – What We’ve Learned and Our Advice
As part of our recent efforts to support small businesses, we’ve noticed many business owners are asking the same questions, regardless of industry. “How do I communicate my situation to my customers?” “My doors are closed, is there a way to continue to grow my...
Will the Coronavirus Pandemic Change How Companies Implement Corporate Social Responsibility Campaigns?
Corporate Social Responsibility, or CSR, is nothing new in the realm of communications. The term was officially coined in 1953 by American economist, Howard Bowen. In his publication, Social Responsibilities of the Businessman, he advocated for business ethics and...
Responding to a PR Crisis: A Five Step Brand Recovery Strategy
Every day, headlines point to the world’s most recent crisis. When a crisis occurs, there is an immediate need to communicate with customers, employees, and stakeholders. Your business operations are disrupted, and customers are inquiring about the impact it has on...
How technology events are pivoting in the face of COVID-19
Coronavirus is hitting the conference industry where it hurts - the wallet. Mobile World Congress was the first to go. The annual gathering of electronics manufacturers and mobile technology experts was canceled in late February. The announcement came only a couple of...
A Crisis PR Plan for Your Small Business During the COVID-19 Outbreak
The COVID-19 crisis has presented businesses of all sizes with a host of new and unprecedented challenges – remote work, loss of childcare services, mandatory cancellations and shutdowns, travel restrictions, low supply of housecleaning goods, non-perishable foods,...
Cyber Insiders Detail How to be Prepared for a Cyber Attack
The average cyber-attack happens every 39 seconds. The global coronavirus pandemic is also creating a new era of cyber-attacks. You are being targeted, so pay attention. The truth is, we live in a target-rich environment. Hackers have so many options when it comes to...