A social media content calendar is essential to any social media strategy. Planning and scheduling content saves time and helps reduce the chance of errors or over posting. In addition, having a social media content calendar ensures you maintain business continuity....
During the volatile market throughout the COVID-19 pandemic, one thing remained constant in our lives: social media. While social platforms have been popular since the inception of Facebook, Instagram, and Twitter in the early 2000s and 2010s, these grew to be a...
The rules of social media engagement as you know them, are dead. In a year’s time—which may have felt like a decade, given the circumstances—we’ve been introduced to two new platforms (Tik Tok and Clubhouse) while the likes of Twitter, Instagram, and Facebook have...
The endless pit that is social media truly has something for everyone. Gen Z has TikTok, your grandma has Facebook, picture-perfect parasocial #influencers have Instagram – and then there’s Twitter – the holy grail of journalist updates, rants, raves, and requests....
In the past year since the COVID-19 pandemic started, major gaps in the financial industry have been exposed. Most notably, how financial institutions connect, engage, and communicate with customers online via their social media strategy. Before the pandemic, banks...