5 Strategies to Successfully Communicate an ICO (Part 2)

by Kevin Dinino | Nov 13, 2017 | Blockchain, Cryptocurrency, Fintech, ICO

Our earlier post detailed key steps to identify your audiences, create differentiated messaging and focus on building and maintaining trust to successfully communicate an ICO. Let’s now focus our attention to timing, planning and execution in the second part of this...

5 Strategies to Successfully Communicate an ICO (Part 1)

by Kevin Dinino | Nov 6, 2017 | Blockchain, Cryptocurrency, Fintech, ICO

According to Coindesk, since the start of 2017 Initial Coin Offerings or “ICO”s have raised over $2.5 billion. So it stands to reason that comprehending what an ICO actually is might be a good idea. So here is our take…The name takes after the capital markets...