ICO’s took the world by storm in 2017, enabling blockchain companies to raise nearly $4 billion last year – and momentum continues to grow. In fact, messaging app Telegram announced just yesterday its plans to launch an ICO. As more and more companies take to tokens...
OUR CRITICAL ANALYSIS OF THE WEEK’S NEWS Have you recovered from your tryptophan turkey nap and holiday shopping frenzy? Uber wishes everyone would have napped through the news of the 2016 data breach they covered up. If you’re revisiting your...
Our earlier post detailed key steps to identify your audiences, create differentiated messaging and focus on building and maintaining trust to successfully communicate an ICO. Let’s now focus our attention to timing, planning and execution in the second part of this...
According to Coindesk, since the start of 2017 Initial Coin Offerings or “ICO”s have raised over $2.5 billion. So it stands to reason that comprehending what an ICO actually is might be a good idea. So here is our take…The name takes after the capital markets...
