Editorial calendars used to be a cornerstone for public relations professionals. Public relations professionals used to spend much of each December and early January tracking down editorial calendars for coveted publications. However, editorial calendars are in...
Since podcasts first emerged in 2006, on-demand internet radio shows have skyrocketed in popularity. For the busy investor on the go, the ability to consume on-demand news, advice, and entertainment on virtually any topic of interest made them even more enticing; and...
The rules of social media engagement as you know them, are dead. In a year’s time—which may have felt like a decade, given the circumstances—we’ve been introduced to two new platforms (Tik Tok and Clubhouse) while the likes of Twitter, Instagram, and Facebook have...
Public relations is not a magic pill, nor is it a band-aid for ineffective marketing campaigns or broken systems. Rather, public relations feeds into a company’s overall marketing strategy by raising brand awareness in the form of earned media, speaking engagements,...
When it comes to driving successful public relations and communication plans, various strategies can be used to produce desirable results. The media landscape has constantly evolved as digital content continues to rise and audiences are now consuming their news and...
