by KCD PR Editorial Staff | May 24, 2018 | Fintech
Three pillars of marketing and PR strategy include owned media, earned media and paid media, also known as The PESO Model™. These terms appear frequently in online marketing discussions, but what exactly do they mean? How are they important to your company? How can...
by KCD PR Editorial Staff | Nov 17, 2015 | Uncategorized
As a team of self-proclaimed content marketing experts, we find ourselves singing the praises of blogging all the time. A comprehensive content strategy can have a tremendous impact on your overall marketing efforts, as it has been proven to be one of the most...