Value is a tricky concept. It’s not created by having the best product, the best team, or the best technology. Value for a business is only created when your customers and other target audiences know and recognize how good you are. Don’t get me wrong – offering a...
You’ve spent endless hours researching companies to find the best business partner for your product, then weeks collaborating on advertising and executing the perfect campaign. Yet, when the time comes, your campaign flops. Unlike business-to-consumer (B2C) marketing,...
We all know, events and conferences were hard to come by in 2020 due to the state of emergency caused by the COVID-19 pandemic. The global crisis caused many pain points for so many people and even put a hold on some aspects of PR and marketing such as postponing live...
The rules of social media engagement as you know them, are dead. In a year’s time—which may have felt like a decade, given the circumstances—we’ve been introduced to two new platforms (Tik Tok and Clubhouse) while the likes of Twitter, Instagram, and Facebook have...
The endless pit that is social media truly has something for everyone. Gen Z has TikTok, your grandma has Facebook, picture-perfect parasocial #influencers have Instagram – and then there’s Twitter – the holy grail of journalist updates, rants, raves, and requests....
