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Bottom Line Blog

How Marketing for the Barbie Movie was a “Dream”

The billion-dollar success of the Barbie movie was no joke. Not only was it a blockbuster, but it spawned a trend known as “Barbie Summer” that will likely be looked back on for years to come. Pink drinks, pink clothing, and Barbie-inspired events are just a few of...

Finovate Fall 2023 Recap

Another trip to NYC and another great conference in the form of Finovate Fall 2023 in the books! Each year fintech companies from all over congregate to showcase their latest innovations and network with fellow enthusiasts. In this year’s 2 day event over 375...

How to Build a Community Through Web3 Marketing

When I attended my first Web3 conference, I entered with caution, not fully confident about how a newcomer to the space would be approached. I’d heard nauseating stories of “crypto bros” being the next ideation of the finance bro, just with worse hair and...

What are Companies Doing to Combat Inflation?

Economic tensions are high across the U.S. this year. Key factors like increasing geopolitical issues, rising interest rates, and the ongoing student loan debate tightening the proverbial economic rope. But inflation is a chief factor, if not the chief factor. ...