The Bottom Line

Browse our award-winning blog, which covers public relations, marketing, and the tech, fintech PR, financial services PR, B2B SaaS, and cybersecurity industries. We’re pleased to recently have been awarded the 2023 MarCom Gold Award for this team effort.

What to Know About Potential Fintech IPOs and Growth in 2024

This same time back in 2021 (almost to the day!), we penned a Bottom Line Blog post on the fintech IPO frenzy expected for that year. After a fairly bland past two years in the IPO market, we’re taking a look at some of the fintech names poised to make a splash in...

2024: The Year of the Fintech Company

When you think of 2023, what do you think about? For this PR girl, I can think of a few things – Barbie slash Barbenheimer summer, the Taylor Swift and Travis Kelce love story, and the AI news takeover. Everywhere we looked, it seemed there was some new story out...

Unlocking the Future of NFTs: Beyond Digital Art and Collectibles

In recent years, Non-Fungible Tokens (NFTs) have taken the world by storm, transforming how we perceive and interact with digital assets. Although people mostly associate them with digital art and collectibles, NFTs have rapidly evolved and expanded their reach. Their...

What are Companies Doing to Combat Inflation?

Economic tensions are high across the U.S. this year. Key factors like increasing geopolitical issues, rising interest rates, and the ongoing student loan debate tightening the proverbial economic rope.   But inflation is a chief factor, if not the chief factor.  ...

How Can Fintech Foster Financial Independence?

Happy Fourth of July! It's Independence season here in the USA, but these days, I find myself almost gasping when I hear the price of certain items or the interest rate associated. I would venture to say my reaction has become all too normal for many consumers across...

Top 3 Social Trends for Marketers and PR Pros in 2023

The definition of “social trends” is going to vary wildly depending on what demographic of people you’re talking to. Content creators might tell you about which songs have gotten them the most views, and users might tell you about the red flag filter on TikTok.  The...

Fintech Nexus 2023: Unveiling the Future of Financial Technology

In the fast-paced realm of financial technology, the annual Fintech Nexus conference is widely anticipated by industry professionals and enthusiasts alike. Fintech Nexus 2023 proved to be a captivating event, showcasing the latest advancements, trends, and...

3 Ways Fintech is Getting Greener

When you hear the phrase “going green,” you probably think about a certain angry superhero or a fun, cartoon ogre that lives in a swamp – or maybe that’s just us. But what do you think of the fintech industry? It may be surprising to learn, but fintech has begun to...

Top 3 Tech Tools to Unleash PR Productivity

Where would we, as public relations professionals, be without technology? Think about it. Back before the internet, companies would publish phonebook-sized directories of journalists. You would then fax them the press release or (dread) give them a call.   Que the...

How are PR Pros Using ChatGPT? We Used ChatGPT to Write this Blog

Since ChatGPT was announced in late 2022, there have been a plethora of articles you can read about what it can and cannot do. You may already be very familiar with ChatGPT having used it yourself, but there are a few folks who might be apprehensive about using it and...

What are Deepfakes and How Do you Spot Them?

If you’ve been on the web lately you’ve likely come across a deepfake. Some are terrifying, some are amusing, but without a doubt, they are becoming a big topic of discussion. You’re likely wondering what exactly they’re all about, if they’re dangerous, and if so how...

Swipe Left on Romance Scams This Valentine’s Day

It’s February (already?!), the season of cupids, roses, chocolate, and for some, heartbreak. While no one wants to be on the wrong end of a breakup, it could always be worse: you could be broken up with, and broke, if you have been the victim of a romance scam. What...

Innovative Fintech Trends: Looking Forward to 2023

By the numbers, 2022 was not a great fiscal year for the financial technology industry. We’re deep into the freeze of crypto winter with Bitcoin taking a dive from the beginning of the year and hovering around $17,000 for the last few months, and global funding of...

Four Security Behaviors to Keep You and Your Business Safe Online

October is Cybersecurity Awareness Month, a time to help provide information and resources to help educate the public about cybersecurity. In our increasingly digital world, cybersecurity is not something that we can ignore anymore. In the business sector, it is...

The Five Podcasts Tech PR Pros Need to be Listening to Right Now

The Five Podcasts Tech PR Pros Need to be Listening to Right Now

In the past few years, the popularity of podcasts has steadily surged with over half of Americans having listened to one as of 2019 according to Pew Research Center. With a growing skepticism around traditional media sources and widespread paranoia centered around the...