The Bottom Line

Browse our award-winning blog, which covers public relations, marketing, and the tech, fintech PR, financial services PR, B2B SaaS, and cybersecurity industries. We’re pleased to recently have been awarded the 2023 MarCom Gold Award for this team effort.

Is the Credibility of Your Sources Camouflaged by Social Media?

As you scroll through your newsfeed, have you ever wondered about the accuracy of each posting? How credible are your social media connections? One of the most important lessons taught in public relations and journalism is how to identify credible sources....

A Morning at Twitter Headquarters

  Always searching for new ways to hone our skills and be up-to-date on social media trends and strategies, members of the KCD PR team attended (either physically or virtually) the “Ignite Your Marketing Success on Twitter” panel discussion, hosted by Hootsuite...

Twitter? Tweeting? Say What?

How to Use Twitter to Develop Meaningful Connections As PR professionals, many of our initial conversations about Twitter sound like: “Twitter? I don’t have time for that.” Sure, it may seem like there’s a new social media platform every month, but several are truly...

Social Media Gets SEC Stamp of Approval. What’s Next?

The SEC recently announced that publicly traded companies will be allowed to announce company news through social media pages, provided they have announced previously which sites they intend to use.  This means that you will likely start to see firms first disclose...

Social Media is a Hoot!

    KCD PR is proud to announce that we are now a HootSuite Solution Partner. We love the ease of use and analytics available to conduct powerful social media marketing campaigns. HootSuite is a social media management system for businesses and organizations...

Leveraging Social Media to Increase Your AUM

Facebook tends to take the spotlight when it comes to social media, but if you are a financial advisor looking to maintain a strictly professional online presence, LinkedIn is the real frontrunner. A recent survey administered by the site points to the vast...

Why Twitter is PR Gold

Twitter is an interesting tool. Some people swear by it and some people can’t stand it. Regardless of your personal feelings about Twitter, it may be something you want to consider for your business. Michelle Carville posted an article on recent Twitter statistics...

Social Media: Not Just for Your Kids!

We thought this video report issued by the Wall Street Journal recently really sums up the story as it relates to financial advisors and social media. The editorial staff at Dow Jones discussed the pros and cons of using social media sites such as Twitter, LinkedIn,...

Now Batting… Google+

At the start of the 21st century, Google revolutionized the way we used the Internet by mastering search engine technology and in turn making it the hottest tech company in the world. In the decade since, a new trend has captured Internet users: social media. Sites...