The Bottom Line

Browse our award-winning blog, which covers public relations, marketing, and the tech, fintech PR, financial services PR, B2B SaaS, and cybersecurity industries. We’re pleased to recently have been awarded the 2023 MarCom Gold Award for this team effort.

Wonders & Blunders: Bad Moon on the Rise

Protests, hysteria, the biggest tech IPO in years, a SUPERmoon – what a week of extremes! As long-term implications of last week's election results sink in, regulators have begun their Washington exodus, starting with SEC Chairman Mary Jo White. The President-elect...

Introducing New Hires: THE KCD PR EMOJIS

Introducing New Hires: THE KCD PR EMOJIS

Our work is communication, and our nimble, innovative team is always looking for new ways to spread the message. All the cool kids are doing it, and picture is worth a thousand words -- so why not try emojis? With the recent launch of our new "Wonders & Blunders"...

4 Steps to Ensure Your Public Relations Results Work for You

Many professionals would agree that press coverage and media placements are vital to a businesses’ success, but some businesses are struggling to properly promote these results and fully capitalize on these opportunities. It’s time to start maximizing the success of...

SEO and Today’s Forward-Thinking PR Pro

SEO and Today’s Forward-Thinking PR Pro

It seemed like it wasn’t long ago that when you mentioned "search engine optimization" to a communications professional, their eyes would glaze over or they would immediately pick up their cell phone to call the nearest "IT guy". Those days are over – or at least they...

Twitter: 140 and Beyond and What It Means for Marketers

According to Re/code’s recent report, Twitter will eventually (in the very near future) allow its users to publish long-form content…meaning tweets will no longer have a 140-character-limit. Twitter turned heads nine years ago when it first introduced its service,...

3 Ways Live Streaming Is Shaking up the Media Landscape

If we told you we could foresee the future, what would you say? Live streaming apps such as Meerkat and Periscope are fairly new but have given many a spotlight when it comes to delivering news. For example, remember that New York City building explosion back in...

Ingredients to Take Your Cause Related Marketing Campaign Viral

You don’t have to be a nonprofit to do good in the world. More and more businesses are establishing and implementing corporate responsibility programs through which they are encouraging employee volunteer efforts, partnering with nonprofits, or taking other supportive...

5 Ways B2B PR Can Help You Win More Business

A well designed PR campaign can be a cost effective way to communicate your value to the marketplace and increase awareness of your brand. PR is also a great way to position yourself or your company as a leader in your particular industry or field. We are big...

6 Proven Ways to Secure Media Coverage in Your Ideal Publication

Getting your news placed in the local paper, favorite trade magazine or on a national news site can be quite perplexing, especially as there are a flood of businesses running in the same race as you. So where do you begin? How do you position yourself in front of the...

Are We Finally Seeing The End of Google+?

We hate to say we told you so, but we saw this coming. Recently, Google announced that your Google+ profile will no longer serve as your primary profile for all other Google products. This change will be rolled out over the next couple of months. As reported...

Using Reddit to Position Your Brand as a Thought Leader

The web forum reddit has quickly become one of the largest global, online communities, allowing users to create their own communities, connect with like-minded users and mold the site into something of their own. The unique atmosphere that the reddit platform has...

Key Takeaways from Social Media Day San Diego 2015

By way of social media it always seems as though a revolution in digital marketing is around the corner. Traditional ways of reaching customers, like mailers, email marketing and white papers, can no longer accomplish what they once could. Social Media Day San Diego...

How to Leverage Your Wins in the Financial Services Industry

This post was originally published in December of 2014 and has been updated. Image courtesy of www.si.com Halfway through 2015 we continue to see a rebounding and growing economy, unemployment rates as low as 5.9 percent and increased employment opportunities,...

Social Media Trends for 2015: What Can You Expect?

It’s been a big year for social media! Facebook toyed with our emotions, Google+ was rumored to be on its deathbed, LinkedIn allowed more users to take advantage of its publisher tool, and Twitter quickly learned that not all sources are created equal. What’s in store...

Making Time for Social Media Marketing

According to Business Insider, Americans spend more time on social media than any other Internet activity, including email. Furthermore, business owners spend 50 percent more time on social media than non-business owners, and senior executives and decision-makers...